
mohammed Al-haj
@mohammedal-haj1
Performance Marketing Specialist focused on Dubai real estate lead generation, optimizing paid campaigns across Meta, Google, TikTok, and Snapchat.
What I'm looking for
At Ross Lina (Rossalina), I planned, launched, and optimized paid campaigns across Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads. I tracked campaign-attributed revenue and advertising spend to calculate ROAS, and refined targeting using campaign performance data.
For an independent Forever Living Products distributor, I developed digital campaigns, created promotional content, and refined audience targeting for personal care products. I’m eager to use my performance marketing skills to contribute to NEPSE Trading’s success.
Experience
Work history, roles, and key accomplishments
Accounting, Purchasing & Retail Operations
B&H Supermarket
Jan 2025 - Dec 2026 (1 year 11 months)
Managed daily financial reporting, accounting, supplier reconciliation, purchasing, and inventory using Odoo ERP and Excel. Calculated gross profit margins and negotiated supplier pricing.
Accounting, Purchasing & Inventory Operations
Zawaneh Market
Jan 2023 - Dec 2025 (2 years 11 months)
Maintained daily accounting records, generated financial reports, managed supplier accounts, and controlled inventory using Odoo ERP and Excel. Determined product costs and gross profit margins.
Field Marketing & Brand Activation Specialist
GRAVITY Advertising
Jan 2022 - Dec 2024 (2 years 11 months)
Executed experiential marketing campaigns for brands including Samsung, Huawei, and Coca-Cola. Conducted product demonstrations, gathered consumer survey data, and compiled field reports with recommendations.
Freelance Digital Marketing
Independent Forever Living Products Distributor
Jan 2022 - Dec 2024 (2 years 11 months)
Partnered with an independent distributor to develop digital campaigns, create promotional content, refine audience targeting, and optimize performance for personal care products.
E-commerce & Digital Marketing Manager
Ross Lina (Rossalina)
Jan 2021 - Dec 2024 (3 years 11 months)
Spearheaded planning, launch, and optimization of paid campaigns across Meta, Google, TikTok, and Snapchat Ads. Oversaw advertising budgets, calculated ROAS, and coordinated creative production and B2B partnerships.
Team Leader
Toters
Apr 2022 - Dec 2022 (8 months)
Supervised approximately 21-30 delivery personnel, orchestrating attendance tracking, shift scheduling, delivery zone assignments, and performance evaluations.
Hotel Manager
Sun Disc Hotel
Jan 2020 - Dec 2022 (2 years 11 months)
Directed comprehensive hotel operations, financial management, and recruitment, supervising a team of 6-10 employees. Administered payroll, processed invoices, and managed operating expenses.
Education
Degrees, certifications, and relevant coursework
Damascus University
Bachelor's Degree, English Literature
2015 - 2019
Graduated with a Bachelor's degree in English Literature.
Business Administration & Hotels
Two-Year College Program, Business Administration & Hotels
2012 - 2014
Completed a two-year college program in Business Administration & Hotels.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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