At Featured, I co-founded a digital public relations agency focused on helping companies improve website domain ratings through journalist outreach and backlinks.
I hired, trained, and led a team of 25 members reaching out to journalists at Forbes, Yahoo, The Wall Street Journal, and others. By optimizing pricing options and focusing on customer experience, I increased the agency’s customer base by 250% over five months.
Our link-building and journalist outreach boosted clients’ domain ratings by 30% and increased website traffic by 15%. I also provided insurance and finance insights to journalists through LeverageRx Insurance, assisting with features on sites including Yahoo Finance, NASDAQ, Inc.com, and MSN.
In an applied financial modeling project, I linked a company’s income statement, balance sheet, and cash flow statement, created five-year projections, and assessed potential returns using IRR, MoM, and sensitivity tables.
