Mohammad Umer

Lead creative direction across brand identity, campaign and digital work, taking client projects from concept through to delivered system. Direct a team of designers, copywriters and art directors, setting the standard for output and reviewing work before it reaches the client.

Led identity and campaign design for retail and hospitality clients, including the Yuka coffee brand's seasonal campaign across posters, storefront menus and social. Built repeatable design systems so clients could publish new offers without the look drifting between formats.

Set creative direction for a full-service digital agency covering branding, marketing and content for a mixed client base. Built and reviewed the visual output of a large production team, keeping quality consistent across simultaneous accounts. Owned brand strategy and identity work from pitch through to final artwork and guidelines.

Initiated and art-directed social media campaigns for client accounts, from content calendar to final asset. Contributed across production — branding, 2D/3D animation, graphic design, video editing and product photography.

Produced brand and marketing collateral across digital and print for technology clients.

Directed visual output across brand, web and campaign work; built the studio's design process from the ground up.