Hassan Masood

I’m a visual designer with 4+ years of experience across brand identity, packaging, digital advertising, and social media content. I deliver high-converting creatives for F&B, e-commerce, and personal branding—backed by Meta/Google Ads that outperform benchmarks by 35%. I’m comfortable working across both digital and physical mediums, especially in fast-paced agency environments.

At Highkey Agency, I provide visual design services for 30+ active clients, producing CTR-optimized short- and long-form thumbnails, leading brand revamps for 10+ clients, and creating platform-consistent carousel and social content. Previously at Expedition Roasters, I led a post-acquisition brand transformation—rebranding the company, designing packaging across 35+ SKUs, and developing a new design language, along with Meta and Google Ads that achieved 35% higher click-through rates and social content driving 20%+ engagement. Earlier, as an Associate Visual Communication Designer at Prismware Technologies, I led e-commerce visuals for 8+ clients, built storefront and email marketing templates, and established E-Prism’s social media identity from the ground up.