Moe Dafer

Owner of a Code Ninjas franchise location, overseeing operations and business development.

Led Marketplace Operations, Customer Service, and E-Commerce initiatives across multiple online sales channels in Canada and the United States.

Key responsibilities included:

• Owned product management for multiple technology brands, including product assortment, portfolio planning, product launches, pricing strategy, inventory forecasting, and lifecycle management.

• Directed marketplace opera

In charge of DJI, Insta360, Arozzi, Hikvision, PGY Tech, Startech, Trifo and few more brands mainly New Technologies and STEM.

Managed product categories and B2B business development initiatives for consumer technology products across the Canadian market.

Key responsibilities included:

• Owned product management responsibilities for assigned categories, including assortment planning, vendor management, pricing strategy, forecasting, inventory management, and product lifecycle optimization.

• Managed strategic relations

Hired on a contractual basis in the online setup team and managed to turn my position into a small effective department that excelled in processing PIM requests in record times and accuracy.

• Introduced PIM to the company and initiated the creation of an internal database system to replace the existing spreadsheet based system.
• Reduced ‘products creation time’ by more than 50% by implementing

UAE leader in the distribution and integration of major graphics, computer storage, archiving and video broadcasting solutions. Private company with annual revenues of $25 million.

Responsible for the growth strategy and market place positioning with a primary concentration on New Business Development, Account Management, Inside Sales and Marketing (38 team members)
• Achieved 48% sales growth an

Supplier and system integrator of turnkey graphics, animation, and non-linear editing solutions for local broadcasters, post production houses, universities and government agencies

Hired as part of a turn-around management team (13 team members)
• Grew customer base by 32% & increased revenue by $7.1 million
• Introduced 2D then 3D animation technology to the commercial market
• Won 3rd place i

Pursued a Master of Business Administration with a focus on business, management, and marketing.

Earned a Bachelor of Science in Accounting and Business/Management.