At influence solutions, I work as CEO & Head of Innovation, bringing technology, data and marketing together through AI integration and automation. I focus on simplifying complex processes, improving performance and increasing operational efficiency.
At Siemens Energy, I managed digital marketing campaigns across 20 European countries and reduced lead-generation costs by 35% through targeting, optimisation and performance analysis. At The Coca-Cola Company, I managed digital operations and platform projects, improving customer acquisition and customer journeys.

