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Mody ShalabyMS
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Mody Shalaby

@modyshalaby

CEO & Head of Innovation at influence solutions, integrating AI and automation to simplify complex processes and improve operational efficiency.

Austria
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At influence solutions, I work as CEO & Head of Innovation, bringing technology, data and marketing together through AI integration and automation. I focus on simplifying complex processes, improving performance and increasing operational efficiency.

At Siemens Energy, I managed digital marketing campaigns across 20 European countries and reduced lead-generation costs by 35% through targeting, optimisation and performance analysis. At The Coca-Cola Company, I managed digital operations and platform projects, improving customer acquisition and customer journeys.

Experience

Work history, roles, and key accomplishments

influence solutions logoIS
Current

CEO & Head of Innovation

influence solutions

Jan 2026 - Present (10 months)

Worked as CEO & Head of Innovation at influence solutions.

The Coca-Cola Company logoTC

Digital Operations Manager

Sep 2021 - Sep 2026 (5 years)

Worked as Digital Operations Manager at The Coca-Cola Company.

Siemens Energy logoSE

Digital & Marketing Campaign Manager, Europe

Jan 2019 - Aug 2021 (2 years 7 months)

• Managed integrated digital marketing activity across 20 European countries, delivering approximately 12 major campaigns and 50 CRM email campaigns annually.
• Led campaign planning, execution and optimisation across websites, social media, Google Ads, out-of-home advertising, CRM and digital campaign experiences.
• Managed CRM and marketing automation through Oracle Eloqua, achieving average em

RDB Agency | Robin des Bois  logoRB

Data & Strategy Analyst

RDB Agency | Robin des Bois

Oct 2017 - Dec 2018 (1 year 2 months)

• Produced social media, campaign and audience analytics with clear recommendations for performance and content optimisation.
• Supported paid advertising, SEO, campaign management, research and development across a portfolio of client accounts.
• Translated campaign data into practical recommendations for client presentations, media optimisation and future strategy.

RDB Agency | Robin des Bois  logoRB

Social Media Analyst

RDB Agency | Robin des Bois

Jul 2017 - Oct 2017 (3 months)

Worked as Social Media Analyst at RDB Agency | Robin des Bois .

mymuesli GmbH logoMG

Salesperson

mymuesli GmbH

Jan 2017 - Mar 2017 (2 months)

+ Product Sales
+ Logistics
+ Storage Management

FA

Graphic Designer

Freelance artist/Illustrator

Jan 2013 - Dec 2016 (3 years 11 months)

+ Marketing Design
+ Logo / Brand Design
+ 3D Visualisation Project
+ Game Pixel Artist

TE

Marketing and Sales

Telebond

May 2016 - Oct 2016 (5 months)

+ Social Media
+ Marketing Research
+ Marketing Strategies
+ SEO and Advertising

KA

Internship - Entrepreneurship Center

KAUST

Jun 2016 - Aug 2016 (2 months)

+ Data Analysis
+ Survey Moderation

ZB

Seller

Zanobia Bakery

Jun 2015 - Aug 2015 (2 months)

Worked as Seller at Zanobia Bakery.

KAUST logoKA

Internship

KAUST

May 2014 - Aug 2014 (3 months)

Worked as Internship at KAUST.

Education

Degrees, certifications, and relevant coursework

GO

Google

Drive Advertising Revenue with Google Ad Manager

Jun 2021

SP

Sprinklr

Certifications for Modern Research

Mar 2021

SP

Sprinklr

Certifications for Modern Advertising

Mar 2021

Modul University Vienna logoMV

Modul University Vienna

Bachelor's Degree, International Management

2014 - 2017

Syddansk Universitet - University of Southern Denmark logoSD

Syddansk Universitet - University of Southern Denmark

Bachelor’s Degree, Business Administration and Management, General

2015 - 2016

Exchange Student

UM

University of Michigan

1.1 Finance Course

May 2012

UP

University of Portland

Game Development

Jul 2011

UP

University of Portland

Street Photography

Jul 2011

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