I configured a Campaign Manager 360 tracking setup in Google Tag Manager, including Counter and Sales Floodlight tags for landing-page visits and purchases.
I added URL-based triggers for purchase confirmation pages and verified tag firing with Tag Assistant. I also documented the setup in an Ad Ops matrix.
Through freelance and personal projects, I managed targeted campaigns in Meta Ads Manager and TikTok Promote, connected creatives to WhatsApp Business, and tracked campaign performance and messaging volume.
