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Milja Mijatovic

@miljamijatovic

Social Ads Manager at Ad’s up Consulting, cutting Junot’s cost per lead by 47%.

At Ad’s up Consulting, I manage Meta Ads campaigns for international clients, with a focus on engagement, lead generation and awareness. For Junot, I reduced cost per lead by 47%; for Izipizi, campaigns increased reach by 99% and click-through rate by 209%.

Previously, at Agency whowhywhat, I created social content and managed organic and paid campaigns for brands including Nestlé and AXA. I also worked on brand guidelines, video editing and influencer and UGC creator coordination, and use Gemini daily.

Experience

Work history, roles, and key accomplishments

Current

Social Ads Manager

Current

Ad’s up Consulting

Jan 2026 - Present (9 months)

Manages paid social campaigns for international clients including Junot, Uriage, Izipizi, Cosmopolitan, and Ex Nihilo, focusing on Meta Ads for engagement, lead generation, and awareness. Achieved notable results such as a 47% reduction in cost per lead for Junot and a 99% increase in reach for Izipizi.

Meta Ads TikTokAds Pinterest Ads Lead Generation Retargeting Lookalike Audiences Advantage+CRM Zapier Campaign Management

Junior Brand Manager

Agency whowhywhat

Jan 2023 - Jan 2026 (3 years)

Managed organic social media and paid Meta campaigns for clients such as Nestlé, AXA, and Uriage. Created social content, coordinated influencers and UGC creators, and developed creative briefs and marketing strategies for key moments.

Instagram Facebook LinkedIn TikTok Threads Meta Ads HubSpot Video Editing Capcut Premiere Pro Influencer Marketing UGC Content Creation Brand Guidelines

Brand Content Assistant

OMNES Education

Jan 2022 - Jan 2023 (1 year)

Created content for LinkedIn, Instagram, and TikTok, and managed WordPress blog articles. Managed online community and brand reputation, and coordinated a podcast launch on Ausha and Spotify.