At the crypto-mining equipment company, I align the content calendar with sales priorities and distribute creator videos and long-form reviews across Instagram, Telegram, TikTok, YouTube, and Rutube. The sales team reuses the posts in client conversations, and I route pricing questions from comments to sales.
At AM agency, I planned content across seven platforms for a restaurant management software brand and helped shift it toward practical advice for restaurant owners. I also moved nearly all visuals to AI production and built an AI-assisted reporting tool that cut weekly reporting time from two hours to one. I came to social media from power engineering, and I still use numbers to guide content decisions while enjoying the work of shooting, writing, and creating visuals.
