Mikhail Popov

As a seasoned Country Manager with over 5 years of experience in the iGaming industry, I have honed my skills in market strategy development and business expansion, particularly within the Japanese market. My role at Skycity involved crafting and executing market strategies that not only focused on immediate growth but also laid the groundwork for long-term success. I take pride in my ability to identify and secure new business opportunities, leading localization efforts to enhance user experience and managing targeted marketing campaigns that optimize ROI through data analysis.

Throughout my career, I have demonstrated a proven track record in affiliate management and cross-cultural team leadership. At Playnirvana Group, I successfully managed over 300 affiliate contacts and reactivated dormant partnerships, significantly boosting player engagement through effective CRM campaigns. My analytical skills have allowed me to monitor customer support quality and implement market analysis initiatives, ensuring compliance with local regulations while driving revenue growth and operational efficiency.

Fluent in Japanese, English, and Russian, I leverage my language skills to navigate the complexities of the Japanese market. My educational background in Japanese Culture and Language from Moscow State Linguistic University further enhances my ability to connect with diverse stakeholders and drive impactful marketing strategies.