I created The Brunch Movement in Shanghai in 2023, shaping its name, identity, mission and positioning as a women’s community brand.
I produce themed events from venue negotiations and budgets through ticketing, speakers and hosting. I’ve expanded the community with Bund sunrise walks and “She Rises” ladies’ nights, and secured venue and brand partnerships.
I launched The Brunch Table Collection and merchandise, and handle content, design, copy and WeChat marketing in-house. My campaigns include “Denim for a Cause” and two South Africa events.
Alongside the brand, I create fashion and lifestyle content and work as a personal stylist. I’m the author of The Unspoken Style and The Life Closet, and created the “4:1 Theory” wardrobe framework.
