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Mikala Hansen

@mikalahansen

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Strategic Program Manager at Groupon who automated lead assignment and developed a lead quality scoring model.

United States

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At Groupon, I designed, built, adapted, and maintained lead assignment automations and system processes across sales teams. I also automated assignment cadences and sales-rep-requested assignments, saving 60 manhours per month.

I independently designed and implemented a lead quality scoring model to replace a program valued at $200k annually. I developed SQL reporting for sales performance and a lead funnel, later migrating the reporting to BigQuery and Claude.

As Senior Program Manager, I managed lead generation and enrichment partnerships, from evaluating data providers and negotiating contracts to monitoring quality and KPIs. This work contributed to 150% growth in the lead pool and over $3M GP across 3 years.

Earlier at Groupon, I established rules of engagement for North America sales teams and developed a Salesforce validation feature to reduce managers’ manual lead reviews by 2.5 hours saved weekly per manager. I also created foundational merchant datasets and maintained data integrity in Salesforce.

Experience

Work history, roles, and key accomplishments

Strategic Program Manager, Sales Operations, Lead Management

Groupon, Inc.

Apr 2022 - Oct 2026 (4 years 6 months)

Designed and maintained lead assignment automations across 12 countries and 20 sales teams, supporting over 300k lead assignments quarterly. Automated lead assignment processes, saving 60 manhours per month, and implemented a lead quality scoring model replacing a $200k program.

Senior Program Manager, Lead Management

Groupon, Inc.

Mar 2018 - Apr 2022 (4 years 1 month)

Managed third-party partnerships for lead generation and enrichment, including evaluation of 14 data providers, contract negotiation, and KPI reporting. Grew lead pool by 150% (1M new leads) and over $3M GP across 3 years.

Vendor Management Contract Negotiation KPI Reporting Data Quality CRM Salesforce API Integration Process Improvement

Project Manager, Lead Management

Groupon, Inc.

Jan 2016 - Mar 2018 (2 years 2 months)

Established documented rules of engagement for fair opportunity across North America sales teams, arbitrating hundreds of disputes. Developed a Salesforce validation feature to reduce manual review and managed data quality control processes.

Salesforce Data Quality Process Improvement Rules Of Engagement Validation Rules

Merchant Research Analyst

Groupon, Inc.

Aug 2011 - Jan 2016 (4 years 5 months)

Created foundational merchant datasets enabling expansion of sales outreach programs. Maintained data integrity within Salesforce and manually integrated datasets to support pipeline growth across 1M leads.

Salesforce Data Integrity Data Integration Dataset Creation