At Deep Trekker Inc., I led updates to the brand book and developed a scalable design system, redesigning more than 50 digital and physical assets. I also designed a 250-page product catalog and extended the visual direction for the SPECTRA launch across campaign creative, presentations, social content, and sales materials.
At Hack the 6ix, I helped shape the brand and digital experience, progressing from Marketing Lead to Co-Director of Design. I led a redesign of the event website and participant dashboard through research, wireframing, prototyping, and usability testing, improving user satisfaction by 20%.
