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Michaela van der LindeML
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Michaela van der Linde

@michaelavanderlinde

Digital Strategy Consultant for service businesses, restructuring digital presence through audits, positioning, user journeys, and content architecture.

South Africa
Message

Most service businesses don’t have a marketing problem; they have a clarity problem. I work with founders and service brands to audit and restructure digital presence so messaging, user journeys, and content work as a cohesive system.

Through my 14-day Digital Presence Strategy Sprint, I identify structural gaps and provide a strategic roadmap for a more cohesive digital presence. My approach is analytical and shaped by my background in law, where clarity, risk awareness, and systems thinking are essential.

At Society 5.0, I manage client accounts and support content strategy across Instagram, TikTok, YouTube, and LinkedIn. I also support creative direction and production on set. At Offscrpt (Pty) Ltd., I support directors and producers with production coordination, scheduling, and on-set operations.

Experience

Work history, roles, and key accomplishments

OL
Current

Production Assistant

Offscrpt (Pty) Ltd

Jan 2025 - Present (1 year 9 months)

Support the director and producer on commercial and branded productions. Assist with production coordination, scheduling, and on-set operations. Contributed to a recent production for South African Home Loans, supporting both creative and logistical aspects of the shoot. Gained hands-on experience in professional production environments and broadcast-style workflows.

SO
Current

Account Manager

Society 5.0

Jan 2023 - Present (3 years 9 months)

At Society 5.0, I manage multiple client accounts across industries, ensuring clear communication, timely delivery, and brand-aligned execution. My role spans content creation and scheduling across platforms like Instagram, TikTok, YouTube, and LinkedIn. I also serve as a studio manager and on-set assistant during production days, coordinating and supporting creative direction. From brainstorming

SA
Current

Content Strategist

Society 5.0 (Creative Agency)

Jan 2023 - Present (3 years 9 months)

Directed and executed content strategy and execution across Instagram, TikTok, YouTube, and LinkedIn for clients in media and entertainment. Designed platform-specific content systems to improve consistency, clarity, and audience engagement. Partnered with creative teams and production staff to align messaging, storytelling, and visual direction. Supported on-set production, bridging creative dire

SE
Current

Digital Strategy & Presence Consultant

Self-employed

Apr 2022 - Present (4 years 6 months)

I work with founders and service brands whose digital presence no longer reflects the level at which they operate.

My work focuses on auditing and restructuring the structural elements of digital ecosystems, including messaging clarity, user journey flow and content architecture.

Engagements typically include:
• Digital presence audits
• Messaging and positioning refinement
• Content architectur

FO
Current

Content Consultant

Freelance (Business Owner)

Jan 2022 - Present (4 years 9 months)

Led digital presence strategy across content, messaging, and platform structure for founders and service-based businesses. Audited and optimised social media and content systems to improve clarity, consistency, and conversion. Translated long-form ideas into structured, high-performing digital content. Oversaw content operations including planning, coordination, and execution across platforms. Sup

LS
Current

Lead

Life Teen Core Leader | The Parish of the Blessed Sacrament

Jan 2018 - Present (8 years 9 months)

Lead and facilitate weekly youth ministry sessions focused on faith formation, discussion, and community engagement. Develop bite-sized, accessible content for youth, parish members, and neighbouring communities, translating Church teachings into language relevant to young people. Use social media and digital platforms to share experiences, resources, and faith-based messaging beyond the parish co

RE

Transcriptionist

Rev.com

Jul 2020 - Jan 2023 (2 years 6 months)

Worked as Transcriptionist at Rev.com.

GI

Scholar

GARLICKE & BOUSFIELD INC

Jul 2018 - Jul 2018 (0 months)

This was a Law Student Vacation Work Program held at the La Lucia Ridge Office from 2 July 2018 to 6 July 2018

Education

Degrees, certifications, and relevant coursework

UA

University of South Africa

Bachelor of Laws

Graduated with strong legal research, problem-solving, and analytical skills transferable to creative business environments.

US

University of South Africa/Universiteit van Suid-Afrika

Bachelor's degree, Law

2019 - 2024

Tech stack

Software and tools used professionally

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