
Michael Aju
@michaelaju
Business analyst in market research and strategic intelligence who expanded Pocari Sweat distribution to 25+ retail accounts.
What I'm looking for
At Pocari Sweat, I conducted market research and business intelligence analysis, using sales data to develop demand and market forecasts. I expanded the regional distribution network to over 25 recurring retail accounts and increased annual product turnover by 30%.
At Hisem New Energy Co. Ltd, I researched renewable energy markets and competitors, and prepared intelligence summaries and analytical reports for senior management. Earlier, as Warehouse & Operations Manager at Gold & Base, I improved processing capacity by 25% and reduced operational waste by 40%.
Experience
Work history, roles, and key accomplishments
Independent Distributor & Market Development Analyst
Pocari Sweat
Feb 2024 - Mar 2026 (2 years 1 month)
Conducted market research and business intelligence to monitor consumer trends, built demand forecasting models, and oversaw end-to-end commercial operations including procurement, inventory, and pricing. Expanded distribution network to over 25 retail accounts and accelerated product turnover by 30%.
Sales Representative & Market Research Analyst
Hisem New Energy Co. Ltd
Apr 2021 - Aug 2023 (2 years 4 months)
Executed field market research to capture customer preferences and renewable energy demand, performed competitor analysis, and prepared executive briefings and sales reports. Identified three underserved market segments and drove regional brand recognition.
Warehouse & Operations Manager
Gold & Base
Oct 2017 - Oct 2019 (2 years)
Evaluated inventory metrics and supply chain performance, generated operational reports and dashboards, and managed partner relationships. Enhanced processing capacity by 25%, reduced waste by 40%, and accelerated order fulfillment by 30%.
Customer Consultant
Carphone Warehouse
Jan 2014 - Dec 2015 (1 year 11 months)
Provided customer consulting and sales support, assisting customers with product selection and service solutions.
Hospitality Specialist
Michael Wisher & Associates Ltd
Jan 2010 - Dec 2014 (4 years 11 months)
Delivered hospitality services, ensuring guest satisfaction and supporting operational needs.
Sales & Customer Service Assistant
Woolworths
Jan 2007 - Dec 2008 (1 year 11 months)
Assisted customers with purchases and provided customer service support in a retail environment.
Hotel Receptionist
Swancarol Ltd
Jan 2006 - Dec 2007 (1 year 11 months)
Managed front desk operations, guest check-ins, and provided customer service in a hotel setting.
Education
Degrees, certifications, and relevant coursework
London College UCK
Postgraduate Diploma, Strategic Leadership and Management
Pursued a Postgraduate Diploma in Strategic Leadership and Management.
Kingston University
Bachelor of Science (BSc Hons), Civil Engineering
Earned a Bachelor of Science with Honours in Civil Engineering.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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