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Michael AjuMA
Looking for a job

Michael Aju

@michaelaju

Business analyst in market research and strategic intelligence who expanded Pocari Sweat distribution to 25+ retail accounts.

Benin
Message

What I'm looking for

I’m positioned to drive business research and strategic market intelligence initiatives in Kigali, Rwanda.

At Pocari Sweat, I conducted market research and business intelligence analysis, using sales data to develop demand and market forecasts. I expanded the regional distribution network to over 25 recurring retail accounts and increased annual product turnover by 30%.

At Hisem New Energy Co. Ltd, I researched renewable energy markets and competitors, and prepared intelligence summaries and analytical reports for senior management. Earlier, as Warehouse & Operations Manager at Gold & Base, I improved processing capacity by 25% and reduced operational waste by 40%.

Experience

Work history, roles, and key accomplishments

PS

Independent Distributor & Market Development Analyst

Pocari Sweat

Feb 2024 - Mar 2026 (2 years 1 month)

Conducted market research and business intelligence to monitor consumer trends, built demand forecasting models, and oversaw end-to-end commercial operations including procurement, inventory, and pricing. Expanded distribution network to over 25 retail accounts and accelerated product turnover by 30%.

HL

Sales Representative & Market Research Analyst

Hisem New Energy Co. Ltd

Apr 2021 - Aug 2023 (2 years 4 months)

Executed field market research to capture customer preferences and renewable energy demand, performed competitor analysis, and prepared executive briefings and sales reports. Identified three underserved market segments and drove regional brand recognition.

CW

Customer Consultant

Carphone Warehouse

Jan 2014 - Dec 2015 (1 year 11 months)

Provided customer consulting and sales support, assisting customers with product selection and service solutions.

ML

Hospitality Specialist

Michael Wisher & Associates Ltd

Jan 2010 - Dec 2014 (4 years 11 months)

Delivered hospitality services, ensuring guest satisfaction and supporting operational needs.

WO

Sales & Customer Service Assistant

Woolworths

Jan 2007 - Dec 2008 (1 year 11 months)

Assisted customers with purchases and provided customer service support in a retail environment.

SL

Hotel Receptionist

Swancarol Ltd

Jan 2006 - Dec 2007 (1 year 11 months)

Managed front desk operations, guest check-ins, and provided customer service in a hotel setting.

Education

Degrees, certifications, and relevant coursework

LU

London College UCK

Postgraduate Diploma, Strategic Leadership and Management

Pursued a Postgraduate Diploma in Strategic Leadership and Management.

Kingston University logoKU

Kingston University

Bachelor of Science (BSc Hons), Civil Engineering

Earned a Bachelor of Science with Honours in Civil Engineering.

Tech stack

Software and tools used professionally

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