Meherma yashfeen

Leads Emerge AI, a YouTube automation training company, managing a community of 5,000+ members. Oversees team task assignment, quality review, onboarding, and Meta ad campaigns for lead generation.

Manages client relationships for an export manufacturer of gym wear and accessories, acting as the main point of contact for communication, queries, and order updates. Coordinates with production team and runs Meta ad campaigns to bring in new business.

Created 20+ UGC reels for resorts, properties, and restaurants, including Hashupi, Broq, Khoj, and Manor House. Plans, films, and edits short-form reels, using AI tools to speed up scripting and editing.

Runs multiple eBay stores, both owned and for clients, with 200+ listings/orders per store. Started solo handling product research, listings, pricing, orders, customer messages, and returns, and now leads a team performing these tasks.

Plans, builds, and runs Facebook and Instagram campaigns for brands including Alzeqri International, Silay Pret, Samna, and Emerge AI. Manages monthly ad budgets up to PKR 500,000 per brand, sets up campaign structure and audiences, produces ad creatives, and sends performance reports.

Founded and runs Alazffum, a clothing brand, managing it from product to online sales. Launched and ran the brand's Shopify store and sells through LAAM, Pakistan's online fashion marketplace.

Led the wardrobe team on drama productions aired on ARY Digital and HUM TV over 5 years. Styled cast from character briefs to final on-screen looks, maintaining continuity across scenes and shooting days, and coordinated fittings with directors, actors, and production staff.

Completed a Bachelor of Commerce degree from The Islamia University of Bahawalpur in 2015.