Open to opportunities

meghana yadav

@meghanakamble

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HR and digital marketing leader driving recruitment, engagement, and growth through data-driven campaigns.

India

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What I'm looking for

I seek a role combining HR and digital marketing responsibilities where I can lead recruitment, drive employee engagement, and deliver measurable digital growth within a collaborative, growth-oriented team.

I am a versatile HR and Digital Marketing professional with over 8 years of cross-functional experience spanning HR management, recruitment, digital marketing, and back-office operations. I combine strategic HR practices with hands-on digital campaign execution to deliver measurable business outcomes.

At Pemac Projects I led end-to-end recruitment, developed internal policies and performance systems, managed back-office teams and export portal operations, and directed digital marketing efforts including SEO, SEM, Google Ads and social campaigns. I design creatives and videos using Canva, and Kinemaster, while driving lead generation and UX improvements for company websites.

I bring proven experience in team leadership, client coordination, event logistics and market analysis, seeking to apply my blended HR-marketing skillset to roles that value cross-functional collaboration, operational excellence and growth-focused digital strategies.

Experience

Work history, roles, and key accomplishments

Current

HR Manager

Current

Pemac Projects Pvt. Ltd.

Nov 2021 - Present (4 years 2 months)

Executed end-to-end recruitment and onboarding, developed policies and performance management systems, and drove employee engagement programs to improve morale and operational alignment.

Recruitment Onboarding HR Policies Performance Management Employee Engagement HRIS

Current

Head – Back Office Operations

Current

Pemac Projects Pvt. Ltd.

Nov 2021 - Present (4 years 2 months)

Led back-office team overseeing document processing, sales support, export portal monitoring, and exhibition logistics to ensure timely operations and improved vendor coordination.

Back Office Document Processing Export Portals Sales Support Process Improvement

Current

Digital Marketing Manager

Current

Pemac Projects Pvt. Ltd.

Nov 2021 - Present (4 years 2 months)

Designed and executed SEO, SEM, social media and email campaigns, managed Google Ads and social ad accounts, and improved lead generation through website UX updates and creative design.

SEO SEM Google Ads Facebook Ads LinkedIn Ads Social Media Marketing Canva Photoshop Analytics

Freelance Social Media Marketer

Freelance

Jun 2019 - Oct 2021 (2 years 4 months)

Executed affiliate and digital product launch campaigns across Facebook, Instagram and YouTube, creating creatives and videos to drive conversions and engagement.

Facebook Ads Instagram Ads YouTube Ads Content Creation Canva Kinemaster Photoshop Affiliate Marketing

Sr. Marketing Executive

iLux Electricals Pvt. Ltd.

Jul 2016 - Feb 2018 (1 year 7 months)

Designed marketing collaterals and executed product exhibitions, managed branding and B2B portal promotions to increase product visibility and lead generation.

Marketing Collateral Exhibit Management Branding Content Management Logistics Lead Generation

Marketing Executive & SEO Analyst

Skymo Digiworld

Mar 2015 - May 2016 (1 year 2 months)

Developed SEO strategies and conducted competitor analysis to increase online visibility and align digital content with business goals.

SEO Competitor Analysis Content Strategy Web Traffic Growth On Page SEO Keyword Research Analytics

Sales Coordinator

DSK Milkotronics Pvt. Ltd.

May 2012 - Aug 2014 (2 years 3 months)

Managed tenders, quotations and MIS reporting, coordinated marketing and exhibition logistics for major dairy industry events to support sales operations.

Tender Management Coordinating Exhibits Logistics Stakeholder Management

Project Executive

DSK Digital Technologies

Jun 2012 - Jun 2013 (1 year)

Led outreach for a financial inclusion project for Central Bank of India, managing SMS marketing, brochure creation and operational MIS tracking to support program objectives.

Outreach SMS Marketing MIS Program Coordination