Maxwell Ugwu

I build interactive Power BI dashboards and KPI reports for sales and marketing analysis, turning campaign, customer, and business data into actionable insights.

As a freelance Data Analyst, I've cleaned and transformed datasets with advanced Excel, SQL, and Python; identified trends and anomalies; and presented findings to stakeholders to support operational improvements. During my Skill2Scale Digital internship, I delivered a Marketing Campaign Performance Dashboard that highlighted high-performing channels and customer segments for better marketing investment decisions.

My projects include campaign performance analysis, customer segmentation, ROI evaluation, sales trend monitoring, and revenue forecasting. I bring clear communication, attention to detail, and a practical focus on using data to improve business decisions.