Matthew Broussard

Hey, I'm Matthew! I am a PPC specialist with hands-on freelance experience looking to help businesses improve their digital advertising through data-driven campaign management and optimization. I enjoy combining analytical thinking with creativity to build campaigns that generate qualified traffic, improve conversions, and deliver measurable results.

My experience includes managing Google Ads campaigns, conducting keyword research, writing and testing ad copy, optimizing bids and budgets, monitoring campaign performance, and identifying opportunities to improve ROI. I'm continually expanding my knowledge of Google Ads, Google Analytics (GA4), Google Tag Manager and Meta Ads, to strengthen my skills across the paid media landscape.

I have a passion for learning and enjoy staying current with platform updates, automation, bidding strategies, and emerging PPC best practices. I believe successful paid media campaigns are built through continuous testing, accurate data, thoughtful optimization, and a willingness to adapt as performance evolves.

As someone early in my PPC career, I'm eager to continue growing alongside experienced marketers while contributing with strong attention to detail, a proactive mindset, and a commitment to delivering high-quality work. Whether it's optimizing campaigns, analyzing performance metrics, improving conversion tracking, or uncovering new growth opportunities, I'm motivated by solving problems and helping businesses achieve their marketing goals.

My Core Skills include:

Google Ads • Paid Search • Meta Ads • PPC Campaign Management • Keyword Research • Campaign Optimization • Ad Copywriting • Bid Strategy • Budget Management • Google Analytics (GA4) • Google Tag Manager • Conversion Tracking • Performance Analysis • A/B Testing • Search Engine Marketing (SEM) • Paid Media • ROI Optimization • Strong Written and Verbal Communication Skills

Complimentary Skills:

In addition to PPC, I've developed hands-on experience building and maintaining WordPress websites, working with email marketing systems like Kartra, and creating SEO-focused content. I've worked with on-page SEO best practices, including keyword research, title tags, meta descriptions, header structure, internal linking, and content optimization to help improve search visibility and user experience. Having experience with both website management and SEO gives me a broader understanding of the digital marketing ecosystem and helps me create paid campaigns that align with strong landing pages and overall marketing goals.