Matthew Asarievwa

I grow coaching brands from zero through platform-native social content, clear brand voice, and systems that keep campaigns moving asynchronously. For a men’s self-mastery coaching brand, I grew TikTok from 0 to 1,200+ followers in 60 days and helped validate YouTube as a growth channel, reaching 132 subscribers in eight weeks.

For a women’s trauma healing and empowerment coaching brand, I built Instagram from 0 to 1,000+ followers and delivered a 90% increase in audience engagement through empathetic, story-driven content. I create content calendars, brand voice guides, analytics reports, and community-response frameworks that give clients clarity without requiring daily check-ins.

Through Lance Matt Media Trend, I’ve produced and edited 200+ short- and long-form videos for YouTube, Instagram, Facebook, and TikTok, contributing to an 80% increase in Instagram reach and a 70% improvement in Facebook audience retention. I use storytelling, motion graphics, trend analysis, and performance data to turn content into sustained brand growth.