Open to opportunities

Monica Donald

@monicadonald

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Social Media Manager who grows audiences and improves ROAS through data-driven content strategy.

Nigeria

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What I'm looking for

I’m looking for a role where I can own social strategy end-to-end, run paid campaigns that improve ROAS, and turn insights into engaging content—while growing community with consistent, measurable results.

I’m a Social Media Manager with 2+ years of experience building brand presence and driving audience growth across Instagram, TikTok, LinkedIn, and Facebook for service businesses and personal brands. I combine data-driven decisions with creative storytelling to deliver consistent follower growth and measurable return on ad spend.

In paid social, I’ve managed a $15 weekly ad budget on Meta Ads Manager, achieving a 4.15x ROAS on a Sales Ad campaign in 6 days. I also develop content strategies, run audience research and content testing, and use analytics to improve engagement—such as increasing average post engagement rate from 1.8% to 3% in 6 months.

I’m also known for production consistency and community impact: I create and schedule 36+ pieces of content monthly, edit short-form reels in CapCut, and improve performance through AI-assisted workflows using Claude AI and ChatGPT. Whether it’s boosting Instagram from 0 to 75 followers organically or maintaining an 85% daily response rate, I focus on turning online communities into engaged audiences.

Experience

Work history, roles, and key accomplishments

Social Media Manager

Vistrik Farm Market

Oct 2025 - Apr 2026 (6 months)

Managed a $15/week Meta Ads budget, delivering 4.15x ROAS on Sales Ad campaigns in 6 days. Grew Instagram from 903 to 926 followers in 2 months and increased average engagement from 1.8% to 3% while publishing 36+ posts monthly and producing 30-second reels averaging 20,000+ views.

Meta Ads Manager ROAS Meta Business Suite TikTok Studio Content Scheduling Audience Research Engagement Rate Improvement performance reporting

Social Media Manager

FrostNglaze.ng

Feb 2026 - Mar 2026 (1 month)

Developed and executed a 2-month Instagram strategy that grew followers from 0 to 75 organically. Improved engagement from 0% to 4% in 2 months through content format testing and audience research while responding to 25+ comments and DMs daily with an 85% response rate.

Social Media Strategy Community Management Engagement Rate Improvement Audience Research Short Form Video Production Customer Engagement

Content Creator & Assistant

Lubricant Specialist

Jul 2025 - Oct 2025 (3 months)

Created and scheduled 34+ Instagram and LinkedIn posts monthly, maintaining consistent brand voice and visual identity. Designed 15+ branded graphics per month using Canva and performed monthly performance reporting using native analytics to guide future content strategy.

Content Scheduling Brand Design Canva Gemini Native Analytics UGC Content Performance Review Visual Identity

Social Media Manager

Rinbratrood Global Resources

Jan 2024 - Sep 2025 (1 year 8 months)

Created and scheduled 88 Instagram posts per month, maintaining consistent brand voice and visual identity. Produced AI video marketing content using Gemini (marketing promos), VEO 3 (voiceover), and CapCut (editing and clip assembly).

Gemini Capcut Marketing Video Production Visual Identity Social Media Marketing

Social Media Manager

Hospitality Training Specialist

Sep 2024 - Feb 2025 (5 months)

Designed 50+ carousel and single-image graphics with strategic hooks and persuasive copywriting to support professional brand positioning. Produced AI-assisted, platform-specific social content to optimize first-impression impact and drive lead generation.

Copywriting Hooks Social Media Content Creation Brand Consistency Lead Generation Audience Engagement Visual Storytelling