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Matt Calder

@mattcalder

Project Manager at OMG23, Omnicom Group, coordinating PlanIt adoption and FX/Hulu campaign delivery.

United States
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At OMG23, Omnicom Group, I coordinate onboarding and adoption of PlanIt, Omnicom’s proprietary media planning platform, for LOBs across a 500-person agency. I also support current users and manage software support tickets through resolution.

I work between engineering and Planning teams, translating technical constraints into plain-language guidance and business needs into actionable goals. I also perform quality assurance on PlanIt and its generated Excel reports.

As Junior Project Manager for the FX/Hulu account, I oversaw creative delivery for marketing campaigns including Shogun, Atlanta, AHS, and The Bear. I translated media plans and partner specifications into timelines and deliverables, and independently project-managed several campaigns.

At GumGum Inc., I analyzed live-event content in batches of 8,000 to 10,000 work assignments to measure sponsor performance data for AI software development. I also checked and audited internal and external data sets for accuracy.

Experience

Work history, roles, and key accomplishments

GumGum Inc. logoGI

Contract Brand/Social Media Analyst

Jan 2019 - Dec 2020 (1 year 11 months)

Analyzed content from live events in batches of 8,000 to 10,000 work assignments to measure sponsor performance data for AI software development. Performed checks and audits on internal and external data sets to ensure accuracy.

Education

Degrees, certifications, and relevant coursework

Loyola Marymount University logoLU

Loyola Marymount University

Bachelor of Arts, Film & Media, English

Bachelor of Arts with majors in Film & Media and English from Loyola Marymount University.

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