Open to opportunities

Maswani Matiki

@maswanimatiki

Message

Marketing and communications leader blending strategy, digital automation, and AI-enabled storytelling.

Malawi

Message

What I'm looking for

I’m looking for a role where I can lead strategic marketing and operations, build digital systems and UX-driven journeys, and apply AI for data-driven storytelling—while partnering cross-culturally to grow visibility, revenue, and long-term impact.

I’m a strategic operations, marketing, and digital systems specialist with “over a decade of progressive, international experience” across Malawi, Namibia, and Botswana. I focus on building organizational structures that convert complex work into clear narratives and durable growth.

In my recent leadership roles, I’ve directed full-scale marketing and cross-border communications, shaping brand equity across multiple countries. I’ve also engineered digital automation for donor stewardship, designed UX-driven conversion pathways, and managed end-to-end creative procurement and budget oversight.

I combine marketing discipline with advanced AI and systems thinking, including “artificial intelligence—specifically within algorithmic music annotation.” From web portal user journeys to internal communication workflows and procurement/logistics coordination, I bring a human-centric, end-to-end approach that makes teams faster and stories stronger.

Experience

Work history, roles, and key accomplishments

Marketing & Comms Strategist

Moving Windmills Project

Jan 2023 - Jan 2026 (3 years)

Directed full-scale marketing and cross-border communications for an international social impact organization, strengthening brand equity across multiple countries. Served as chief storyteller and visual architect, and built digital automation for donor stewardship and impact reporting.

Marketing Strategy Storytelling Digital Automation UX Optimization Marketing Budget Management

Director of Marketing & Communications

St. Patrick's International School

Jan 2022 - Jan 2026 (4 years)

Owned school public image, branding, and enrollment acquisition across primary and secondary divisions. Produced marketing collateral and managed the web portal user journey to improve parent engagement and enrollment navigation.

Branding Enrollment Marketing Parent Liaison Web Portals

Principal Strategist & Sys Consultant

Freelance Market Operations

Jan 2024 - Jan 2025 (1 year)

Provided custom operational solutions across multiple sectors, including building AI annotation and data architecture for music classification workflows. Implemented organizational platforms and internal communication infrastructure to improve workflow transparency and staff output.

Operational Consulting AI Data Labeling Organizational Platform Setup Internal Communications Workflow Management

Head Marketing Consultant & Brand

The Center Guest House

Jan 2019 - Jan 2021 (2 years)

Led a marketing turnaround strategy to grow an engaged online community and increase monthly guest acquisitions. Standardized multi-channel digital communications to maintain brand alignment and clear messaging across public-facing platforms.

Turnaround Marketing Digital Community Guest Acquisition Growth Brand Messaging

Procurement & Logistics Supervisor

Peermont Grand Palm Hotel and Casino Resort

Jan 2019 - Jan 2020 (1 year)

Managed purchasing frameworks, vendor relationships, and real-time inventory for a luxury resort supporting multiple restaurants and a convention center. Supervised teams and enforced procurement documentation compliance and fiscal discipline.

Vendor Management Inventory Management Resource Allocation Supply Chain Coordination Team Supervision

Operations & Distribution Coordinator

Minus40 Malawi / Namibia

Jan 2013 - Jan 2020 (7 years)

Coordinated manufacturing schedules and distribution logistics for premium culinary operations with time-sensitive delivery compliance. Managed inventory adjustments and supplier networks while supervising plant personnel to maintain quality control.

Quality Control

Technical Assistant (Malawi Ops)

Together Films / Old Mutual Campaign

Dec 2022 - Present (3 years 8 months)

Supported logistics, technical coordination, and scheduling compliance for a high-budget commercial production focused on corporate sustainability. Coordinated communication between production leadership and local logistical agents under tight timelines.

Production and Logistics technical coordination Cross Functional Communication

Operations & Communications Administrator

Swim AIAD Malawi

Managed day-to-day operations including client accounts, localized financial accounts, and multi-tier payroll disbursements. Built and maintained social media engines to increase brand engagement and capture market share.

Corporate Operations Payroll Administration Social Media Marketing Marketing Strategy Market Share Growth