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samuel nthiniSN
Open to opportunities

samuel nthini

@samuelnthini

Creative Lead blending brand design, media analytics, and workflow leadership to optimize content.

Malawi
Message

What I'm looking for

I’m looking for a role where I can lead creative workflows, mentor teams, and use SEO/SEM and social analytics to deliver on-brand multimedia campaigns with measurable performance and clear operational ownership.

I’m a multidisciplinary Creative Lead with extensive experience in multimedia marketing, brand management, and digital analytics. I lead creative workflows end-to-end—from concept to final output—while ensuring production deadlines and brand quality standards are consistently met.

Across roles at Times Group, Lafarge Cement Malawi, and True Print, I’ve managed high-volume production requests, ensured strict global brand identity, and translated marketing concepts into high-impact visual campaigns. I also analyze website traffic and social media trends to deliver data-driven reporting, mentor teams, and coordinate with stakeholders and vendors to keep projects on budget and on spec.

Experience

Work history, roles, and key accomplishments

TG
Current

Graphic Designer & Social Media Analyst

Times Group

Jun 2022 - Present (4 years 1 month)

Leads the creative process for multimedia productions, managing end-to-end workflows from concept to final print, broadcast, and digital output while meeting deadlines and brand quality standards. Analyzes website traffic and social media trends to optimize content performance and ensures assets meet technical specifications.

LM

Graphic Designer & Social Media Analyst

Lafarge Cement Malawi

Sep 2019 - Jan 2022 (2 years 4 months)

Served as the primary brand steward, ensuring marketing materials followed global brand identity guidelines and coordinating with cross-functional teams to create high-impact visual campaigns. Managed social media channels and digital marketing campaigns, producing reports on traffic, costs, and engagement, and mentored junior staff while collaborating with vendors.

Education

Degrees, certifications, and relevant coursework

DU

DMI (unspecified)

Bachelor’s degree in Computer Science, Computer Science

2026 -

Pursuing a Bachelor’s degree in Computer Science at DMI starting May 2026.

University of the People logoUP

University of the People

Associate degree in Business Administration, Business Administration

2026 -

Pursuing an Associate degree in Business Administration at the University of the People starting June 2026.

University of Malawi logoUM

University of Malawi

Diploma in information technology and system support, Information Technology and System Support

2015 -

Studied a Diploma in Information Technology and System Support at the University of Malawi starting June 2015.

Tech stack

Software and tools used professionally

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