Open to opportunities

Masroor Mattu

@masroormattu

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Freelance Design Consultant with 5+ years of experience

United Arab Emirates

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What I'm looking for

Looking for a challenging role that leverages my design expertise to drive business outcomes, with a focus on user-centered design and innovation.

As a seasoned design consultant, I've had the privilege of working with early-stage startups and MNCs alike, focusing on improving user experience and streamlining workflows. With a holistic approach, I bridge the gap between product, business, and systems, driving results-oriented design solutions.

Throughout my career, I've led the design of key SaaS features, conducted UX audits, and developed innovative solutions that have resulted in significant revenue growth and improved efficiency. My expertise spans product design, design strategy, user interface, and information architecture, among others.

I'm passionate about creating user-centered designs that drive business outcomes. With a strong background in design research, usability testing, and design systems, I'm well-equipped to tackle complex design challenges and deliver high-impact results.

Experience

Work history, roles, and key accomplishments

Current

Design Consultant

Current

Freelancer

Jan 2023 - Present (2 years 4 months)

Leading the design of key SaaS features for business continuity and risk management solutions, focusing on improving user experience and streamlining workflows.

User Experience Design Product Design Design Strategy User Experience Rapid Prototyping Information Architecture Design Research Interaction Design Usability Testing Design SaaS

Senior Product Designer

LegalZoom

Jul 2022 - Nov 2022 (4 months)

Integrated all terminal legal documents into a centralised system, reducing customer support tickets by 80%, significantly improving overall efficiency.

Product Design Design Strategy Information Architecture Design Research Interaction Design Usability Testing Systems

Product Designer

Livspace

Feb 2022 - Jun 2022 (4 months)

Led the design of new features for Canvas (project management tool) which include Meetings, Document Approval, Quote Creation & Sharing for Web/mobile.

Product Design Design Strategy Rapid Prototyping Information Architecture Design Research Interaction Design Usability Testing Design

Product Designer

Better Ed Co

Aug 2021 - Feb 2022 (6 months)

Designed live class tools for Guitar, Dance, and Vocals, generating $100K+ in revenue within the first quarter.

Product Design Design Strategy Rapid Prototyping Information Architecture Design Research Interaction Design Usability Testing Design HTML CSS Figma Adobe Creative Suite Notion Framer

UI/UX Designer

Learncab

Jun 2019 - Aug 2021 (2 years 2 months)

Designed a learning platform for students pursuing professional business and accounting exams in India.

Product Design Design Strategy Rapid Prototyping Information Architecture Design Research Interaction Design Usability Testing Design

Education

Degrees, certifications, and relevant coursework

Indraprastha Institute of Information Technology Delhi

Bachelor of Technology, User Experience Design

2019 - 2021

Activities and societies: Electives: Wearable Devices & Interaction Design, Psychology, Animation & Graphics

Designed a learning platform for students pursuing professional business and accounting exams in India. The startup raised pre-seed funding of $650K during this period. Designed and launched learning modules, resulting in a 3x increase in DAU from 5K to 15K over 2 years, with 100K+ downloads on Google Play Store.