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Mary MuthoniMM
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Mary Muthoni

@marymuthoni

SEO-Driven Content Strategist | HubSpot & SEMrush Certified | Turning Complex Ideas into Compelling Stories That Convert

Kenya
Message

Results-driven content writer and strategist with proven expertise in crafting high-converting content that drives organic traffic and engagement. Armed with HubSpot and SEMrush certifications, I combine data-driven SEO strategies with compelling storytelling to help businesses connect with their target audiences.

My approach goes beyond just writing—I develop comprehensive content strategies that align with your business goals. Whether you need blog posts that rank on page one, case studies that showcase your success stories, or web copy that converts visitors into customers, I deliver content that performs.

What sets me apart:

  • SEO-optimized content that ranks and converts

  • Strategic approach backed by industry certifications

  • Deep understanding of content marketing funnels

  • Experience across multiple industries with specialization in tourism

  • Data-driven content decisions using analytics and keyword research

I don't just create content—I create content experiences that engage your audience and drive measurable results. Let's work together to elevate your brand's voice and achieve your marketing objectives

Experience

Work history, roles, and key accomplishments

TL

Tourism Content Strategist

TravelTrail Safari Lodge

Feb 2024 - Apr 2024 (2 months)

Developed and executed an SEO-focused content strategy delivering 24 long-form blog posts and location landing pages that increased organic traffic 285% within 90 days and achieved Page 1 rankings for 18 target keywords. Drove a 150% boost in direct booking inquiries, generated over $75,000 in direct bookings, and reduced customer acquisition costs by 40%.

Education

Degrees, certifications, and relevant coursework

ZU

Zetech University

Bachelar in Writing, Content Writing

2022 - 2025

Grade: 3.8

Activities and societies: Leader writing club

Completed free content writing courses covering beginner to advanced topics through Great Learning Academy.

Tech stack

Software and tools used professionally

Availability

Looking for a job

Location

Kenya

Authorized to work in

Salary expectations

0-1k USD

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Mary Muthoni - Tourism Content Strategist - TravelTrail Safari Lodge | Himalayas