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Open to opportunities

Elizabeth Gatheru

@elizabethgatheru

Skilled content writer and editor focused on engaging storytelling.

Kenya

What I'm looking for

I am looking for a role that fosters creativity and offers opportunities for professional growth in content strategy and digital marketing.

I am a skilled content writer and editor with a passion for simplifying intricate ideas into engaging stories. My experience spans various roles where I have successfully utilized tools such as WordPress, ChatGPT, Grammarly, Canva, and Ahrefs to produce compelling content that resonates with readers. Currently, I serve as a Content Strategist at InsightEurs.com, where I have updated and harmonized over 100 B2B blog posts, resulting in a remarkable 30% growth in returning visitors and winning the African Blog of the Year in 2023.

In my previous role as an AI Writer at Ha-Ha Okes, I developed and released 500 blog posts that led to a 45% increase in website traffic and a significant growth in social media followers. My ability to create original content through narrative storytelling has drawn a loyal readership of 17,000 without the need for paid advertising. I am committed to leveraging my skills to enhance brand messaging and engage audiences effectively.

Experience

Work history, roles, and key accomplishments

IN
Current

Content Strategist

Insiteurs.com

Jan 2022 - Present (3 years 5 months)

As a Content Strategist, I updated and harmonized over 100 B2B blog posts, leading to a 30% growth in returning visitors. I reduced plagiarism by 89% and utilized performance metrics to analyze email engagement, resulting in significant increases in click-through rates and overall engagement.

HO

AI Writer

Ha-Ha Okes

Jan 2021 - Jan 2022 (1 year)

In my role as an AI Writer, I developed 500 blog posts using WordPress and ChatGPT, achieving a 45% increase in website traffic. I also established a new comedy blog that attracted 7,000 monthly visitors through targeted social media marketing.

PE

Content Writer/SEO

PetTables.com

Sep 2019 - Jan 2021 (1 year 4 months)

As a Content Writer/SEO, I produced over 80 blog posts on pet care, leading to a 50% increase in website traffic. I executed SEO tactics that significantly improved organic search traffic and enhanced search engine rankings.

Education

Degrees, certifications, and relevant coursework

Technical University of Kenya logoTK

Technical University of Kenya

Bachelor's Degree in Commerce, Finance

2013 - 2017

Grade: 3.5 GPA

Graduated with a Bachelor's Degree in Commerce, majoring in Finance. Achieved a GPA of 3.5, which corresponds to Second Class Upper Division Honors.

Tech stack

Software and tools used professionally

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Elizabeth Gatheru - Content Strategist - Insiteurs.com | Himalayas