marwan diab

I am a dynamic Media Buyer and Brand Manager with two years of agency experience, specializing in e-commerce performance marketing for high-growth US brands. I have a proven track record in data-driven optimization, strategic forecasting, and scaling paid media campaigns across platforms like Meta, Google, and TikTok to achieve aggressive ROAS targets and drive significant client revenue.

Currently, I manage and optimize monthly paid media budgets exceeding $180,000 for a diverse portfolio of seven US-based e-commerce brands. My strategies have consistently surpassed client ROAS goals, with an average improvement of 22% within six months. I am adept at conducting rigorous strategic forecasting and implementing advanced precision targeting, resulting in a 28% reduction in Customer Acquisition Cost for key clients.

My experience includes leading A/B testing initiatives that drive conversion rates up by an average of 12% and pioneering TikTok ad strategies that have contributed to a 25% revenue growth for specific clients. I thrive in collaborative environments, working closely with brand managers and creative teams to ensure cohesive messaging and optimal performance across all paid media channels.