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Maruful Islam

@marufulism

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Performance Marketing Manager driving measurable growth across Google, Meta, and programmatic channels.

Bangladesh

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What I'm looking for

I’m looking for performance marketing roles where I can run end-to-end paid media and own GA4/Looker Studio reporting, using martech-enabled dashboards to optimize faster, collaborate across teams, and deliver clear KPI wins in a growth-focused environment.

I’m a performance marketing and paid media specialist with 6 years managing $1.5M+ in career ad spend across Google, Meta, and programmatic DSPs. I focus on measurable outcomes—CPI −25%, ROAS +35%, and CPA −22%—from brand launches to app growth and full-funnel performance campaigns.

At Starcom Worldwide (Publicis Groupe), I lead analytics and data intelligence across 5+ enterprise accounts, owning GA4, Looker Studio, and the martech infrastructure. I built real-time campaign pacing dashboards that reduced optimization turnaround by 40% and helped teams reallocate budgets faster—while also coordinating cross-functional execution across creative, tech, buying, and analytics.

As an account lead (remote) at Livelong Digital Pty Ltd, I directed paid media buying for 10+ clients across Australia and the United States, personally managing campaigns and guiding a remote buying team. I grew average client ROAS by 35% through segmentation, creative iteration, and testing, and I cut CPA by 22% using weekly audits, A/B testing, and tighter optimization discipline.

Experience

Work history, roles, and key accomplishments

Current

Analytics & Data Intelligence Manager

Current

Starcom Worldwide, Bangladesh

May 2025 - Present (1 year 1 month)

Led analytics and data intelligence for 5+ enterprise accounts, owning GA4, Looker Studio, and martech infrastructure to guide in-flight media decisions and planning. Built real-time campaign pacing dashboards, reducing optimization turnaround by 40% and enabling faster cross-channel budget reallocation.

GA4 Looker Studio Campaign Pacing Dashboards performance reporting Data Intelligence

Assistant Manager - Growth & Experience

Starcom Worldwide, Bangladesh

May 2023 - Apr 2025 (1 year 11 months)

Owned end-to-end media planning and hands-on buying for 5+ enterprise clients across Google, Meta, and programmatic DSPs, aligning full-funnel KPIs from brief to delivery. Drove Smanager CPI down 25% ($0.06→$0.045) and improved install-to-registration by ~10% through audience refinement and creative A/B testing.

Media Buying Google Ads Meta Ads Bid Strategy Creative Testing Performance Analytics

Digital Account Manager

Livelong Digital Pty Ltd

Jan 2021 - May 2023 (2 years 4 months)

Sole buyer and account lead for 10+ clients (AU/US) operating remotely from Dhaka, directing paid media buying across Google Ads, Meta Ads, and ClickFunnels. Improved average ROAS by 35% and cut CPA by 22% through weekly audits, A/B testing, negative keyword management, and funnel optimization.

Google Ads Meta Ads Clickfunnels ROAS Negative Keyword Management GA4 Looker Studio Dashboards

Lead Research & Outreach

Netkiln

Feb 2019 - Dec 2020 (1 year 10 months)

Generated 300+ qualified leads per month using multi-source research and outbound outreach, improving contact rate by 15%. Trained junior staff on CRM data discipline and lead qualification methodology.

Lead Generation Outbound Outreach Lead Qualification Training Pipeline Building

Education

Degrees, certifications, and relevant coursework

East West University

Bachelor of Science in Computer Science and Engineering, Computer Science & Engineering

2014 - 2019

B.Sc. in Computer Science and Engineering at East West University (2014–2019), building technical foundations for martech integration, dashboard automation, data pipelines, and analytics.