I've led creative direction and institutional brand consistency for Universidad de Las Américas (UDLA), managing a team of four graphic designers over seven years. I also developed brand identity and campaign assets for PlenaMente Yoga and supported Adriana Hoyos Furnishings' US-market community strategy, contributing to 78% engagement growth and 45% sales growth.
Across 19 years in design, advertising, editorial, and education, I've created work for Nestlé Trade Ecuador, the European Commission, Lidl, Santillana, and cultural projects in Berlin and Quito. I bring strategic brand thinking, visual craft, and bilingual communication across German, English, and Spanish.
