Marta Crivellaro

Contributed to the creation of the Beauty division, analyzing technologies and selecting solutions for the aesthetic market. Produced technical and training content and supported sales, bringing 20 devices to market and visiting around 70 beauty centers.

Managed technical and R&D activities on Beauty-Tech products, including testing and configuration. Provided technical and product training to around 200 centers and 12 agents, translating complex content into operational explanations.

Delivered training on products and technologies to around 200 beauty centers, both one-to-one and in groups. Collaborated with R&D to simplify technical content and trained a commercial network of about 20 agents.

Managed and trained around 100 pharmacies and points of sale, working with pharmacists and dermocosmetic staff. Organized Open Days and independently planned sales-technique sessions, including venue and budget management.

Independently managed the business with full organizational and commercial responsibility, focusing on advanced aesthetics. Provided client consultancy and designed personalized treatment programs.

Provided consultancy and training across perfumery networks, adapting language to premium positioning. Developed staff training and commercial skills, including cross-selling and stakeholder management.

Managed the point of sale and coordinated a team of 4, including recruitment, shift planning, and training. Handled relationships with head office, monitored KPIs, and mediated between company and individual needs.

Completed a Master's in Cosmetic Science with an interdisciplinary programme covering dermocosmetics, cosmetology, neuromarketing and personalised consultancy.

Earned a Level 1 Specialisation Diploma in Aesthetics and Skin Care.

Completed a Diploma in Business Administration and Secretarial Studies.