At Axon Marketing & Communications, I created and implemented the annual marketing plan and coordinated brand identity and communications across television, press, radio, social media, and public relations. I also created content and updated social channels to keep messaging consistent with brand objectives and audience needs.
At Leo Burnett Group, I developed advertising strategies for national and international Philip Morris brands in the Dominican Republic and Caribbean. I contributed to annual Brand Plans through consumer and competitive research, and proposed research templates the client adopted for later planning cycles.
At JWT, I served as an intermediary between clients and agency teams, translating client objectives into conceptual and graphic strategies. I coordinated meetings, deadlines, advertising deliverables, and aspects of campaign budgets.
Today at Sunshine Health, I coordinate outreach, education, guidance, and support for Medicaid and Medicare members. I adapt communication to members, healthcare professionals, caregivers, and community organizations, while maintaining accurate documentation and organized workflows.
