MZMarija Zhebeleva
@marijazhebeleva
Data-driven marketing analyst specializing in web analytics and insights.
SloveniaWhat I'm looking for
As a dedicated Web and Marketing Analyst with over 3 years of experience, I specialize in transforming complex data into actionable insights that drive business growth. My expertise lies in utilizing tools like Google Analytics, SQL, and Python to analyze user behavior and optimize marketing strategies. I thrive on building collaborative workflows between product, marketing, and tech teams, ensuring that our efforts lead to measurable business impact.
In my current role as a Middle Web Analyst at Ashmanov & Partners, I have successfully set up behavioral tracking through Google Tag Manager, audited marketing data quality, and built comprehensive dashboards in Power BI and Looker Studio. My analytical skills have enabled me to conduct exploratory data analysis and A/B testing, providing valuable insights that inform our marketing strategies. I am passionate about leveraging data to enhance user experience and drive conversions, and I am always eager to embrace new challenges in the ever-evolving digital landscape.
Experience
Work history, roles, and key accomplishments
Middle Web Analyst
Ashmanov & partners
Jan 2021 - Present (4 years 6 months)
Set up behavioral tracking via Google Tag Manager, including custom events and enhanced e-commerce, to detect drop-off points and uncover growth opportunities. Audited marketing data quality and attribution, detecting bot traffic and misfiring pixels to ensure accurate reporting.
Senior UX Specialist
Ashmanov & partners
Jan 2014 - Present (11 years 6 months)
Conducted expert website evaluations using web analytics systems and performed usability testing across web, mobile, and terminal interfaces. Developed reports, recommendations, and prototypes using Axure, and executed A/B testing with Google Optimize.
UX Specialist
VTB24
Jan 2014 - Present (11 years 6 months)
Performed user and eye-tracking usability testing to identify user behavior patterns and pain points. Contributed to improving user experience based on test results.
Intern
UsabilityLab
Jan 2013 - Present (12 years 6 months)
Assisted in user and eye-tracking usability testing to gather insights on user interactions. Supported the team in analyzing data and preparing reports.
Education
Degrees, certifications, and relevant coursework
PUPirogov Russian National Research Medical University
Clinical Psychologist, Clinical Psychology
Studied clinical psychology, focusing on theoretical foundations and practical applications. Gained expertise in psychological assessment, diagnosis, and therapeutic interventions.
Tech stack
Software and tools used professionally
Availability
Location
SloveniaAuthorized to work in
Interested in hiring Marija?
You can contact Marija and 90k+ other talented remote workers on Himalayas.
Message MarijaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
