Mariella Hanlon
@mariellahanlon
I build authentic social media campaigns and brand experiences for fashion, retail, and charity audiences.
United KingdomWhat I'm looking for
I've led social media for Edinburgh Charity Fashion Show 2026, shaping content strategies and maintaining a consistent brand voice alongside the Chairwoman and Communications Director. Our fundraising activity raised £16,300 for Capability Scotland.
Previously, as a Social Media Executive for Edinburgh Charity Fashion Show 2025, I created and scheduled Instagram and TikTok content, supported digital campaigns, and used authentic storytelling to build visibility for Rock Trust. I also worked as an Excursions Manager at Stirling School of English, coordinating logistics, budgets, bookings, and weekly trips for refugee students.
I'm completing a BA (Hons) in Marketing at the University of Stirling, where my dissertation explores digital fatigue, consumer wellbeing, and authenticity. I also worked with a start-up beauty brand to develop evidence-based social media strategies informed by consumer research.
I'm now looking to bring my experience in content, consumer behaviour, and brand communication to a marketing role in fashion, retail, or the creative industries.
Experience
Work history, roles, and key accomplishments
Front of House Staff
Nardini's at the Moorings
Jan 2024 - Present (2 years 8 months)
Delivered high-quality customer service in a fast-paced environment, greeting and serving customers efficiently. Contributed to a welcoming and team-oriented workplace by supporting colleagues during peak times.
Head of Social Media
Edinburgh Charity Fashion Show
Jan 2025 - Dec 2026 (1 year 11 months)
Managed a small team, delegating tasks and working alongside the Chairwoman and Communications Director to ensure a consistent brand voice. Developed content strategies to promote the fashion show and fundraising events, raising £16,300 for Capability Scotland.
Social Media Executive
Edinburgh Charity Fashion Show
Jan 2024 - Dec 2025 (1 year 11 months)
Created and scheduled engaging content across Instagram and TikTok to raise awareness and drive engagement for the charity sponsor, Rock Trust. Helped develop digital campaigns that supported fundraising efforts and community outreach.
Excursions Manager
Stirling School of English
May 2024 - Aug 2024 (3 months)
Planned and scheduled weekly excursions for refugee students attending the school's summer learning programme. Managed logistics, transportation, schedules, and bookings to ensure safe and enjoyable trips, while maintaining accurate records and budgets.
Education
Degrees, certifications, and relevant coursework
University of Stirling
Bachelor of Arts (Honours), Marketing
2022 -
Pursuing a Bachelor of Arts (Honours) in Marketing, with a dissertation on digital fatigue and consumer wellbeing. Gained hands-on experience as a marketing consultant for a start-up beauty brand.
Largs Academy
Scottish Highers and Advanced Highers, General Education
2020 - 2022
Grade: 6 A's at Highers; AD at Advanced Highers
Completed Scottish Highers and Advanced Highers, achieving six A's at Higher level and an AD in Advanced Highers in Art & Design and Business.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
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