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Marie Gabrielle Evanno

@mariegabrielleevanno

Senior Product Manager at Carenity, improving patient and research products through data-led roadmaps and experimentation.

France

Message

At Carenity, I manage products for a patient community platform and research tools for pharma companies, research institutes and CROs. I use discovery and A/B testing to guide product decisions; redesigning the sign-up flow increased registration conversion by 30%.

I’ve also coordinated testing and a client demo for an eCOA project connecting two applications, and made the survey tool fully accessible to visually impaired patients. Before Carenity, I contributed to the redesign of Doctissimo’s forums and managed its communities.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

Carenity

Mar 2025 - Present (1 year 7 months)

Worked as Senior Product Manager at Carenity.

Product Manager

Carenity

Jun 2020 - Apr 2025 (4 years 10 months)

Health data group: B2C patient community platform and B2B SaaS research tools for pharma companies, research institutes and CROs.

• Owned 3 products in parallel (patient community, survey tool, B2B SaaS polling platform) from vision and roadmap through delivery and impact measurement.
• Data-driven roadmap: success metrics defined upfront, A/B tests, impact tracking (GA4, Hotjar, Convert), backlo

Product Owner / Head of forums communities

Doctissimo - Groupe Unify (TF1)

Nov 2016 - Jun 2020 (3 years 7 months)

Product Owner
• Contributed to building and prioritizing the product roadmap.
• Owned the forums' backlog; identified the key features with the highest impact on product value.
• User-driven design: user interviews, usability tests and behavioral analysis (Hotjar).
• Co-wrote user stories with a product manager, 2 designers and 6 developers.
• Validated each iteration against functional and techni

Webmaster - Community manager

Saint-Christophe Assurances

Oct 2015 - Oct 2016 (1 year)

Affinity insurer for the social and solidarity economy: associations, humanitarian NGOs, health and social care organizations, private schools and religious institutions.

Digital communication
• Defined, tracked and optimized the digital communication strategy.
• Ran editorial committees and content planning.
• Traffic acquisition and analysis; weekly and monthly reporting per channel and on mark

Communications Assistant & Community Manager (intership)

Revue des Deux Mondes

Jun 2014 - Dec 2014 (6 months)

French literary and political review founded in 1829.

• Drove subscriber growth through web marketing: SEO optimization and Google Ads campaigns.
• Ran the social media strategy (Facebook, Twitter).
• Launched commercial offers through emailing and newsletters; built the prospect database and measured campaign results.
• Produced performance reports and recommendations.
• Followed the production

Communications, External Relations & Corporate Philanthropy Assistant (intership

Fimalac

Jun 2014 - Dec 2014 (6 months)

• Managed corporate philanthropy partnerships with major cultural institutions: the Louvre, Académie des Beaux-Arts, Théâtre du Rond-Point, Grotte Ornée du Pont d'Arc.
• Organized flagship events, including the Académie des Beaux-Arts Photography Award and the Prix de l'Audace Créatrice at the Élysée Palace.
• Wrote official speeches and produced communication materials.
• Handled public relations

Gallery Assistant (internship)

Galerie Mélanie Rio Fluency

Mar 2013 - Aug 2013 (5 months)

Contemporary art gallery.
• Organized exhibitions, from installation to opening receptions.
• Handled institutional and event communications.
• Built and managed sponsorship partnerships.
• Coordinated press relations.
• Ran email and postal mailing campaigns, including newsletters and their reporting.
• Maintained the WordPress website and social media accounts.

Key achievement
• Worked alongsid

Communications & Cultural Sponsorship Assistant (internship)

Stradivaria

May 2012 - Aug 2012 (3 months)

Baroque orchestra based in Nantes.
• Redesigned the sponsorship offer; followed up with existing sponsors and prospected new partners.
• Updated and monitored the communication plan.
• Wrote and edited institutional communication materials.
• Harmonized the visual identity guidelines across all materials.
• Handled press relations.
• Managed the Joomla website.