Open to opportunities

Maria Romo

@mariaromo

Message

I build adopted mobile products for complex hardware, energy, and fintech systems.

Germany

Message

What I'm looking for

I'm looking to build digital products that make complex technical systems understandable and useful, with discovery-first teams that value user research, experimentation, strong UX collaboration, and measurable adoption.

At Elli (Volkswagen Group), I own the iOS and Android experience for EV home charging, spanning self-service setup, smart energy management, and in-app engagement. I increased feature adoption by 50% year-over-year through active-use KPIs, A/B testing, funnel analysis, and iterative UX improvements.

I've also launched Teufel's streaming app, shipped Bluetooth companion support for six hardware products, and built campaign platforms and savings apps across adtech and fintech. I enjoy turning technically complex systems into clear, useful mobile experiences by aligning engineering, UX, legal, hardware, and commercial teams from discovery through release.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

Elli (Volkswagen Group)

Jan 2023 - Present (3 years 7 months)

Owns end-to-end product discovery and delivery for the consumer-facing EV home charging app, driving feature adoption through A/B testing and UX collaboration. Coordinates cross-functional teams and integrates AI tooling into workflows.

Product Discovery A B Testing UX collaboration Agile Scrum Azure DevOps Figma Mural AI In Product Development Data Analysis

Education

Degrees, certifications, and relevant coursework

Tec de Monterrey CCM

Bachelor of Science, Information Technology

2004 - 2008

Bachelor of Science in Information Technology with a specialization in Business Intelligence. Recognized by ANABIN as equivalent to a German Hochschulabschluss.