Open to opportunities

Ayush User

@ayushuser14

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Product Designer improving usability and design systems through UX research and scalable flows.

Zimbabwe

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What I'm looking for

I’m seeking to build scalable systems and digital experiences that improve consistency, usability, and long-term product growth. I want to partner cross-functionally to document patterns, simplify flows, and turn research into clear design decisions.

I’m a Product Designer focused on “improving usability” and building “scalable digital experiences” for long-term growth. I bring UX/UI design, design systems, and user research together to simplify user flows and raise consistency across products.

At GrowMeOrganic, I restructured an inconsistent design system “end-to-end” by writing clear guidelines, fixing token/documentation gaps, and making it easier for both design and engineering teams to use. I also led a team of 3 designers across multiple features from brief to delivery, ensuring design consistency and quality.

I’ve redesigned multiple product flows and UIs to “reduce Information density” and “Cognitive load,” resulting in lower drop-off rates and fewer feedback tickets. As a UX Researcher (Freelance), I ran competitive analysis across 6+ competitors to define a clear USP and restructured information architecture to reduce clicks to key pages by 15%.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

GrowMeOrganic

May 2025 - Present (1 year 1 month)

Restructured an inconsistent, undocumented design system end-to-end and documented clear guidelines, improving adoption by both design and engineering teams. Led a team of 3 designers and redesigned key product flows to reduce information density and cognitive load, lowering drop-off rates and feedback tickets.

Design Systems UX UI Design User Research Information Architecture Usability Wireframing Responsive Design Prototyping A B Testing Figma

Current

Product Designer

Current

GrowMeOrganic

May 2025 - Present (1 year 1 month)

Restructured an inconsistent design system end-to-end and documented guidelines, improving usability for both design and engineering teams. Led a team of 3 designers across multiple features and redesigned product flows to reduce information density and drop-off rates.

Design Systems UX UI Design User Research Information Architecture Usability Testing Prototyping Wireframing A B Testing Responsive Design

UX/UI Designer

Jarurat Care Foundation

Jun 2024 - Aug 2024 (2 months)

Built a full website from scratch where no brand system existed, ensuring the design aligned with the brand’s identity.

UX UI Design Website Design Brand Identity

UX/UI Designer

Jarurat Care Foundation

Jun 2024 - Aug 2024 (2 months)

Built a complete website from scratch where no brand system existed, ensuring the design matched the organization’s brand identity. Established foundational UI patterns and consistency across the site.

UX UI Design Website Design Brand Identity Design Wireframing Prototyping Information Architecture Usability

UX/UI Designer

VerveGen Tech Pvt. Ltd.

Jan 2025 - Present (1 year 5 months)

Restructured platform UIs to improve visual consistency and align interfaces with brand identity.

UX UI Design Visual Consistency Brand Identity Prototyping Webflow Design Systems Collaboration

UX Researcher (Freelance)

StoreHive

Jan 2025 - Present (1 year 5 months)

Conducted competitive analysis across 6+ competitors to identify gaps and define the brand’s unique selling proposition (USP). Re-identified navigation pain points and restructured information architecture to reduce clicks to key pages by 15%.

UX Research Competitive Analysis USP Information Architecture Navigation Design Click Reduction Optimization Problem Solving Storytelling

UX Researcher

StoreHive

Jan 2025 - Present (1 year 5 months)

Ran competitive analysis across 6+ competitors to identify positioning gaps and define the company’s unique selling proposition (USP). Identified navigation pain points and restructured information architecture to reduce clicks to key pages by 15%.

UX Research Competitive Analysis USP Development Information Architecture Navigation Design User Flows

Education

Degrees, certifications, and relevant coursework

DIT University

Bachelor of Design (UX/UI), UX/UI Design

2022 - 2026

Activities and societies: Designed social media posts to support the online presence.

Bachelor of Design (UX/UI) where you created a brand identity and a design system that stayed consistent across platforms.

ProtoPie

ProtoPie 101 Crash Course, Prototyping

2025 -

ProtoPie 101 Crash Course, using the tool to restructure platform UIs for improved visual consistency and alignment.

ProtoPie

ProtoPie 101 Crash Course (Certificate), Prototyping / UX Design Tools

2025 -

Completed ProtoPie 101 Crash Course and used it to restructure platform UIs for improved visual consistency and alignment with brand identity.

Coursera

Google UX Design Specialization, UX Design

2024 -

Google UX Design Specialization, applying UX techniques to identify navigation pain points and restructure information architecture to reduce clicks to key pages by 15%.

Coursera

Google UX Design Specialization (Certificate), User Experience (UX) Design

2024 -

Completed the Google UX Design Specialization, applying the learning to identify navigation pain points and restructure information architecture to reduce clicks to key pages by 15%.