Marianna Carvajal
@mariannacarvajal
Results-driven marketing professional with expertise in email campaigns.
What I'm looking for
I am a results-driven and trilingual marketing professional with over three years of experience in managing email campaigns, CRM journeys, and audience engagement strategies, particularly in remote-first environments. My proficiency in Salesforce Marketing Cloud, HubSpot, and Excel has enabled me to execute targeted marketing initiatives that drive significant client engagement and reactivation.
During my tenure as an Email Marketing & CRM Assistant at Laxmi Mode, I successfully increased client reactivation by 18% through well-executed email campaigns. My analytical skills were further demonstrated through A/B testing, which resulted in a 12% uplift in engagement. I thrive in collaborative settings, working closely with design teams to ensure that content resonates with our audience while maintaining a keen eye on performance metrics.
My previous role as a Bilingual Customer Support & CRM Agent at UnitedHealthcare allowed me to manage over 1,500 customer interactions, achieving a 92% satisfaction rate. I am passionate about customer lifecycle marketing and am eager to contribute to a high-growth, mission-driven company that values creativity and data-driven strategies.
Experience
Work history, roles, and key accomplishments
Email Marketing & CRM Assistant
Laxmi Mode
Jun 2024 - Nov 2024 (5 months)
Executed targeted email marketing campaigns via HubSpot, increasing client reactivation by 18%. Conducted A/B tests (subject lines, visuals, segmentation), driving a +12% uplift in engagement.
Bilingual Customer Support & CRM Agent
UnitedHealthcare
Jan 2020 - Dec 2023 (3 years 11 months)
Managed over 1,500 customer interactions via Salesforce CRM, achieving 92% satisfaction rate. Improved personalization of communication through segmentation and custom messaging.
Education
Degrees, certifications, and relevant coursework
Université Paris-Est Créteil & Universidad del Norte
Bachelor of Business Administration, International Business
Completed a double degree in International Business, focusing on core courses such as Digital Marketing, Consumer Analytics, Business Strategy, E-commerce, and Cross-cultural Communication. This academic simulation education provided a strong foundation in global business practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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