At Renova, I manage an FMCG product portfolio across markets, from product strategy and positioning to packaging and communication. I monitor product performance and market and consumer trends.
I also plan multichannel communication strategies and trade marketing actions, and coordinate digital and e-commerce content planning and copywriting.
Previously, at Rádio e Televisão Portuguesa (RTP) - Antena 2, I planned radio broadcasting schedules and managed scheduling systems using G-Media and Dalet. My earlier work included social media management and digital content at House of Words - Revista Jardins, as well as communication and content roles at other organizations.
