Open to opportunities

Maria Jeppsson

@mariajeppsson

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Creative marketing professional specializing in brand storytelling and strategy.

Poland

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What I'm looking for

I'm looking for a dynamic role that fosters creativity and collaboration, where I can drive impactful marketing strategies and engage with diverse teams.

I'm Maria Jeppsson, a marketing creative and owner of Boop Media, a boutique marketing studio based in Warsaw. With a focus on content strategy and social media, I leverage my Swedish-Polish roots to craft compelling narratives for brands in gaming, music, and food & beverage. My journey has been about transforming brand voices and executing campaigns that deliver tangible results. Each project is an opportunity to blend creativity with data-informed strategies, ensuring that every idea resonates with the target audience.

Throughout my career, I've had the privilege of working with notable clients such as Kopparberg Polska, where I successfully launched their Swedish cider in the Polish market, and LOT Polish Airlines, enhancing their social media presence. My experience also includes managing social media for Kinguin, where I turned a Discord server into a thriving community. Winning a Cannes Lion Award for a standout campaign is a highlight of my career, showcasing my ability to create impactful marketing strategies.

I'm passionate about collaboration and thrive in environments that challenge the norm. My work spans various sectors, and I take pride in my ability to engage audiences through innovative content and strategic partnerships. I look forward to discussing how my skills and experiences can contribute to exciting new projects.

Experience

Work history, roles, and key accomplishments

Current

Owner

Current

Boop Media

Jan 2019 - Present (6 years 7 months)

As the owner of Boop Media, I lead a boutique marketing studio specializing in content strategy, social media, and storytelling for brands in gaming, music, and F&B. I work with clients from shaping their brand voice to running campaigns that achieve measurable results.

Content Strategy Social Media Marketing Storytelling Campaign Management Digital Marketing Strategy Community Building Event Marketing Cross Functional Collaboration

Marketing Consultant

Kopparberg Polska

Jan 2024 - Present (1 year 7 months)

I developed and executed a comprehensive launch plan to introduce Kopparberg cider to the Polish market. This involved building their Instagram presence from scratch, setting up event partnerships, and defining the brand's tone of voice for a successful market entry.

Event Planning Brand Voice Development Digital Footprint Engagement Brand Awareness

Social Media Consultant

LOT (Polskie Linie Lotnicze)

Jan 2023 - Present (2 years 7 months)

I enhanced LOT's social media presence by developing fresh campaign ideas and creating engaging content. I collaborated with business teams to ensure the airline's digital presence was impactful and aligned with their brand objectives.

Social Media Marketing Content Creation Campaign Development Collaboration Digital Presence Engagement Brand Awareness

Social Media & Content Manager

Kinguin

Feb 2021 - Present (4 years 6 months)

I managed social media and content calendars for Kinguin, a major gaming marketplace, collaborating with designers to create high-impact content. I transformed their Discord server into a vibrant, engaged gaming community through strategic engagement.

Social Media Management Content Creation Brand Loyalty Gaming Marketing Digital Marketing

Brand Commercial Creator

WP.PL (Wirtualna Polska)

Nov 2019 - Present (5 years 9 months)

I created compelling brand commercials in collaboration with top producers, scriptwriters, and directors for major brands like Skoda, Biedronka, Renault, and VW. My work successfully reached mainstream media, significantly boosting brand visibility.

Brand Commercials Video Production Director Media Planning

Jr. Partnership and Content Specialist

Wavemaker

Oct 2018 - Present (6 years 10 months)

I led influencer collaborations, events, TV product placements, and OOH campaigns for brands such as Colgate, IKEA, Subway, and Nestlé. I transformed traditional marketing into engaging, experience-driven campaigns, earning a Cannes Lion Award in 2019.

Influencer Marketing Event Management TV Product Placement Traditional Marketing Brand Experiences Campaign Strategy

Social Media Manager

Fat Dog Games

Jul 2017 - Present (8 years 1 month)

I helped indie game titles find their audience through creative social media marketing strategies. My efforts focused on ensuring every game received a strong launch and built a dedicated community.

Social Media Marketing Gaming Marketing Community Building Campaign Planning Digital Marketing

Digital Marketing Consultant

Best Friend Bali Hospitality

Mar 2017 - Present (8 years 5 months)

I created and executed social media campaigns for luxury summer houses in Bali, resulting in all properties being sold out by the project's completion. This role combined business objectives with creative digital marketing strategies.

Campaigns Digital Marketing Luxury Marketing Content Strategy Campaign Execution

Education

Degrees, certifications, and relevant coursework

Harvard Business School Online

Course Completion, Innovative and Design Thinking

Undertook courses in Innovative and Design Thinking, developing skills in creative problem-solving and user-centered design methodologies.

Academy of Polish Television

Course Completion, TV Presenting

Participated in courses focused on TV presenting, acquiring practical skills and knowledge relevant to television broadcasting and on-screen performance.

Collegium Civitas in Warsaw

Bachelor of Arts, Sociology (Advertisement & New Media studies)

Studied Sociology with a specialization in Advertisement & New Media, gaining a comprehensive understanding of media landscapes and advertising strategies.