Open to opportunities

Maria Gorbach

@mariagorbach

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Product analytics and data operations specialist driving self-service activation and operational clarity.

Poland

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What I'm looking for

I seek a role owning product analytics and event tracking at a collaborative, product-led company where I can drive self-service activation, improve workflows, and scale data documentation.

I am a product analytics and data operations specialist with a track record of mapping user journeys, designing event tracking plans, and translating analytics into high-impact product and operational outcomes. I leverage advanced Excel, Google Sheets automation, SQL, and AI-enabled tools to build dashboards, perform cohort analysis, and drive product-led growth.

I author clear technical documentation, onboarding guides, and data collection protocols that align cross-functional teams and increase adoption. I have delivered measurable improvements in self-service activation, friction reduction, and team productivity while partnering with product and engineering to ensure reliable event capture and actionable insights.

Experience

Work history, roles, and key accomplishments

Current

Content & Data Operations Specialist

Current

Teleperformance

Feb 2025 - Present (1 year)

Directed data-driven optimization of customer interaction flows, delivering a 15% boost in self-service activation and a 20% reduction in process friction by implementing event tracking and workflow enhancements. Authored operational documentation and partnered with product teams to ensure critical user journey events were captured and analyzed for actionable insights.

Product Analytics Event Tracking SQL A B Testing Documentation

Instructor

DER&M Dorota Erazmus-Rogoż

Dec 2023 - Mar 2025 (1 year 3 months)

Orchestrated onboarding and upskilling programs and built training materials and operational playbooks that improved team productivity and activation rates by 12%. Produced dashboards and actionable reports from real-time performance data to inform management decisions.

Training Onboarding And Operational Playbooks Dashboards Reporting Performance Analytics Documentation

Telemarketer

Sellap

Oct 2022 - Dec 2022 (2 months)

Leveraged CRM and analytics to identify user drop-off points and recommend interventions, increasing lead conversion efficiency by 10%. Produced executive-ready reports summarizing call outcomes and user behavior trends for sales and product teams.

CRM Data Analysis Reporting Excel Lead Conversion Microsoft Office Communication

Online Verification Specialist

InfuseMedia

May 2022 - Aug 2022 (3 months)

Ensured integrity and compliance of high-volume consumer data supporting mission-critical lead generation and applied SQL and Excel for large-scale data cleansing and cohort analysis. Documented B2B opportunities using LinkedIn and analytics to inform business development.

Data Verification SQL Excel Data Cleanse Lead Generation Analytics Documentation

Education

Degrees, certifications, and relevant coursework

The Pontifical University of John Paul II

Bachelor's Degree, Digital Media

2020 - 2023

Activities and societies: Specialized in digital communication, data analysis, and user-centric content; applied SQL and Excel for data cleansing, event tracking, and cohort analysis.

Bachelor's Degree in Digital Media focusing on creativity, analysis, management, and user-centric content structuring.

University of Bremen

2022 - 2022

Activities and societies: Participated in collaborative analytics projects and cross-functional teamwork during an exchange semester.

One-semester Erasmus exchange program involving collaborative analytics projects focused on digital product optimization and cross-functional teamwork.