
Maria Fernanda Coelho
@mariafernandacoelho
I build scalable, data-driven recruiting systems that close specialized global technology hires faster.
What I'm looking for
At Panoptyc, I lead full-cycle hiring for specialized Sales, GTM, Finance, and Technical roles across Europe, North America, LATAM, and Asia. I've reduced average time-to-fill from about 50 days to under 35 days.
I designed Panoptyc's Talent Acquisition playbook and built automated Ashby reporting for pipeline health, funnel conversion, and team performance. I also lead adoption of Juicebox AI sourcing agents and ATS-integrated workflows.
Across GrowthX AI, Alts Digital, Semantix, GeekHunter, Flexy, and Ampera Racing, I've recruited technical, executive, creative, and business talent while building sourcing strategies, dashboards, and process improvements.
Experience
Work history, roles, and key accomplishments
Recruiter Specialist
Panoptyc
Feb 2026 - Present (7 months)
Drive full-cycle talent acquisition for high-impact roles across Sales, GTM, Finance, and Technical teams. Reduced time-to-fill from 50 to under 35 days and designed the company's Talent Acquisition playbook.
Talent Sourcer (Contract)
GrowthX AI
Nov 2025 - Feb 2026 (3 months)
Led top-of-funnel sourcing strategy for mission-critical positions, focusing on AI-sector companies and startup candidates. Developed target company lists and competitor maps to support systematic sourcing.
Talent Acquisition Specialist
Alts Digital
Mar 2024 - Sep 2025 (1 year 6 months)
Owned full-cycle global talent acquisition for technical and non-technical roles. Applied advanced Boolean search and built dashboards to track hiring performance.
Talent Acquisition Analyst
Semantix
Jan 2023 - Mar 2024 (1 year 2 months)
Managed full-cycle talent acquisition for technical and non-technical roles. Built dashboards and led the team's internal NPS project to improve recruiting processes.
Tech Sourcer, Customer Success
GeekHunter
Aug 2021 - Jan 2023 (1 year 5 months)
Supported technology clients as a dedicated tech recruitment specialist and sourcer. Measured client health scores and recruiting KPIs using Metabase dashboards.
People | HR Intern
Flexy - E-commerce Platform
Feb 2021 - Aug 2021 (6 months)
Acted as tech sourcer and recruiter while supporting People Operations initiatives. Built automated spreadsheets to analyze organizational climate and NPS survey results.
People Management Analyst
Ampera Racing
Jan 2020 - Feb 2021 (1 year 1 month)
Led tech recruiting efforts and supported performance review cycles. Designed organizational climate assessments in partnership with a psychology professor.
Education
Degrees, certifications, and relevant coursework
Universidade de São Paulo
Master of Business Administration, People Management
2023 - 2025
MBA in People Management from USP/Esalq, completed between 2023 and 2025.
Universidade Federal de Santa Catarina
Bachelor of Engineering, Industrial Engineering
2016 - 2021
Bachelor of Engineering in Industrial Engineering from the Federal University of Santa Catarina, completed in 2021.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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