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Mardhi LugowoML
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Mardhi Lugowo

@mardhilugowo

Brand designer and art director across Studio 1212 and freelance projects, creating brand identities and campaigns for Gojek, UNIQLO, and others.

Indonesia
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At Studio 1212, I progressed from Graphic Designer to Junior Art Director, creating key visuals and visual direction for client campaigns. My work included the Gojek Setiap Hari Campaign and Tom Tom Brand Identity.

As Art Director at MarsX - Future Creative Network, I directed a creative team for a local entertainment brand’s 360 marketing and developed concepts and presentations while overseeing visual quality.

At Karma Club, I developed monthly digital marketing approaches and created content for social media and other digital channels. Later, as Presentation Designer at Design Pickle, I worked from client briefs and delivered projects through a ticketing-based workflow.

I’ve also taken on freelance branding and website projects, sometimes as a solo creative and sometimes leading a team. I’ve worked with website developers on interactive pages for brands including UNIQLO, and developed brand identities and communications across industries.

Experience

Work history, roles, and key accomplishments

FR
Current

Creative Lead, Project Manager, Brand Designer

Freelance

Jan 2020 - Present (6 years 9 months)

Managed freelance projects as a solo creative and project lead, overseeing interdisciplinary teams for branding and website projects. Developed brand identities and communication across diverse industries.

KC

Marketing Officer & Graphic Designer

Karma Club

Oct 2024 - Sep 2025 (11 months)

Developed monthly digital marketing strategies focusing on social media and digital channels. Responsible for all content and digital marketing needs, including social media content and event documentation.

Education

Degrees, certifications, and relevant coursework

Universitas Tarumanagara logoUT

Universitas Tarumanagara

Bachelor's Degree, Visual Communication Design

2019 -

Pursued a Bachelor's degree in Visual Communication Design with an Advertising Focus, starting in 2019.

Tech stack

Software and tools used professionally

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