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Marco NumanMN
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Marco Numan

@marconuman

Creative director at SBS Broadcasting / TALPA NETWORK who shaped brand strategies and cross-media formats.

Netherlands
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At SBS BROADCASTING / TALPA NETWORK, I delivered creative work for key accounts and internal clients, led cross-disciplinary creative teams, and advised clients on brand strategy and branded content. I also helped create a culture where the best ideas could emerge.

At TALPA CONTENT, I came up with new TV formats and cross-media IP, developed branded content, and added 25+ formats to the Talpa IP portfolio. At ENDEMOL NEDERLAND, I created original TV content, refreshed existing formats, and developed digital-first and daytime monetisation formats.

Since 2023, I’ve worked freelance between the Netherlands and Belize, focusing on social performance marketing, content creation, and copywriting for B2B and B2C clients. I’ve also consulted for two tech startups and developed a content strategy for a new German streamer.

Experience

Work history, roles, and key accomplishments

FR
Current

Freelance Creative Director

Freelance

Jan 2023 - Present (3 years 9 months)

Focused on social performance marketing, content creation, and copywriting for B2B and B2C clients in the Netherlands, US, and Belize. Provided consultancy for two tech startups and developed a content strategy for a new German streamer.

SN

Creative Director

SBS Broadcasting / Talpa Network

Jan 2006 - Dec 2023 (17 years 11 months)

Delivered compelling creative output for key accounts and internal clients, and fostered a culture for idea generation. Led cross-disciplinary creative teams and provided consultancy on brand strategy, influencer formats, co-creation IP, branded content, and performance campaigns across multiple platforms.

TC

Creative

Talpa Content

Jan 2005 - Dec 2006 (1 year 11 months)

Developed new TV formats and cross-media IP within the creative unit of John de Mol. Created branded content for partners and advertisers, adding 25+ formats to the Talpa IP portfolio.

FR

Freelance Copywriter

Freelance

Jan 2001 - Dec 2002 (1 year 11 months)

Provided copywriting services for clients including Landrover, Killroy, Maxxium, ING bank, and The Bulldog.

TI

Partner / Creative Director

The 1 (Interactive)

Jan 2000 - Dec 2001 (1 year 11 months)

Served as partner and creative director, working with clients such as Kswiss, ID&T, Hiensch Engineering, and SLAM FM.

YB

Copywriter / Copy Director

Y&R WCJ / BrandDialogue

Jan 1996 - Dec 2000 (4 years 11 months)

Worked as copywriter and copy director for clients including KLM, Dell, BP, Libertel, Amstel, KPN Hi, Unilever, and P&G. Received multiple awards for creativity and campaign efficiency.

AI

Copywriter / Creative

Admission Interactive

Jan 1994 - Dec 1996 (2 years 11 months)

Worked as a copywriter and creative at Admission Interactive.

Education

Degrees, certifications, and relevant coursework

University of Oxford logoUO

University of Oxford

Artificial Intelligence Programme, Artificial Intelligence

Completed the Artificial Intelligence Programme at the University of Oxford in 2019.

KR

Krauthammer

Training, Presentation and Sales

Completed training in presentation and sales at Krauthammer in 2004.

VC

VEA Concepting

Concepting, Concepting

Successfully completed the VEA Concepting program, the predecessor of Hallo Academie, in 1999.

WP

WPP/Y&R

Masterclass, Marketing and Communications

Participated in WPP/Y&R masterclasses covering PR, online CRM, group financials, media planning, brand strategy, and creation.

SU

School for Journalism Utrecht

Journalism, Journalism

Completed two years of journalism education at the School for Journalism Utrecht in 1992.

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