At SBS BROADCASTING / TALPA NETWORK, I delivered creative work for key accounts and internal clients, led cross-disciplinary creative teams, and advised clients on brand strategy and branded content. I also helped create a culture where the best ideas could emerge.
At TALPA CONTENT, I came up with new TV formats and cross-media IP, developed branded content, and added 25+ formats to the Talpa IP portfolio. At ENDEMOL NEDERLAND, I created original TV content, refreshed existing formats, and developed digital-first and daytime monetisation formats.
Since 2023, I’ve worked freelance between the Netherlands and Belize, focusing on social performance marketing, content creation, and copywriting for B2B and B2C clients. I’ve also consulted for two tech startups and developed a content strategy for a new German streamer.

