Open to opportunities

Jade Amic

@jadeamic

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Senior brand designer with expertise in creative strategy and storytelling.

Netherlands

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can drive impactful brand strategies and lead innovative projects.

I am a Senior Brand Designer with a passion for creating impactful brand identities and marketing strategies. Currently, I lead creative initiatives at Human.Nature Agency in Amsterdam, where I have successfully designed and evolved brand identities for various clients, including Volkswagen and Red Bull. My work has consistently focused on balancing strategic messaging with strong visual storytelling, resulting in significant increases in engagement and brand awareness.

Throughout my career, I have been recognized with over 40 industry awards for my contributions to marketing and advertising. I have a proven track record of driving results, such as a 70% increase in marketing-generated leads for a B2B tech brand. I believe in the power of inclusivity and accessibility in design, and I strive to enhance brand engagement through thoughtful and innovative creative solutions.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand Designer

Current

Human.Nature Agency

Oct 2023 - Present (1 year 8 months)

As a Senior Brand Designer, I lead creative strategy and storytelling for various clients, ensuring brand consistency across all marketing touchpoints. I developed multi-channel campaigns, including a successful sports app repositioning that increased downloads by 23.8%. My role involves cross-functional collaboration and championing inclusivity in design.

Brand Strategy Creative Direction Visual Storytelling Cross Functional Collaboration Digital Marketing Customer Journey Mapping

Senior B2B Brand Creative

Miro

Oct 2023 - Jan 2024 (3 months)

In this role, I led brand identity and marketing design, refining visual storytelling across various media. I ensured brand consistency and collaborated with cross-functional teams to align creative direction with business goals, contributing to high-impact projects.

Brand Identity Marketing Design Visual Storytelling Event Marketing Video Production Illustration Team Leadership Performance Optimization

Head of Marketing

Container Solutions

Oct 2021 - Oct 2023 (2 years)

As Head of Marketing, I scaled a B2B thought leadership brand, significantly increasing marketing-generated leads. I managed digital assets and social media campaigns, using data-driven insights to inform creative direction and enhance audience engagement.

B2B Marketing Thought Leadership Digital Marketing Data Insights Marketing Campaigns Lead Generation Creative Direction Team Management Brand Strategy

Head of Content / Creative Strategist

Container Solutions

Jan 2020 - Oct 2021 (1 year 9 months)

I developed and launched a thought leadership brand, overseeing integrated marketing campaigns and enhancing customer engagement through cohesive brand messaging and compelling storytelling.

Content Strategy Integrated Marketing Customer Engagement Storytelling Campaign Management Team Leadership Event Planning

Creative Director

VMLY&R

Jan 2006 - Dec 2018 (12 years 11 months)

As a Creative Director, I led design and art direction for major brands, ensuring impactful visual storytelling and brand consistency across campaigns. My work included high-profile projects for Nando’s and Standard Bank.