At Invoo, I co-founded a focused invoicing product for Spanish freelancers and took it from discovery to launch in a two-person team. I led customer research, product direction, and design, and used AI with engineering support to turn interaction design into production code for web and mobile.
At DataCamp, I led mobile product direction for a learning platform serving 18+ million learners. Funnel analysis led to removing the pre-paywall screen, increasing paid subscription conversion by 50%; restructuring the learning home increased course engagement by 7% and reduced bounce by 10%.
At SEI Novus, I established the design practice as its first UX hire, with research informing five shipped improvements. Earlier, at Credit Suisse, I simplified pension enrollment from 12 steps to 4, and at Contovista AG, I set UX direction across two banking products and led the move to Figma, increasing team productivity by 50%.
