Mansi Gilbile

I’m an AD Intel Analyst with a highly analytical approach, transforming fragmented advertising data into precise, actionable insights. I focus on auditing digital media for brand accuracy and competitive transparency under rigorous deadlines, while keeping data integrity uncompromising.

In my role, I maintain 95%+ classification accuracy while coding and validating large-scale advertising datasets across television, digital, and print media. I process and harmonize high-volume vendor advertising data into Nielsen Ad Intel reference databases to improve completeness and usability, and I resolve discrepancies through structured verification and research protocols.

I also classify cross-media ad creatives by identifying ad formats including commercial, promotional, and public service campaigns. I create and validate brand and creative records aligned with strict global coding and taxonomy standards, and I improve brand mapping turnaround by refining harmonization workflows for unmapped vendor data.

I’m dedicated to streamlining workflows to support market intelligence operations, consistently meeting productivity and quality benchmarks. Along the way, I collaborate with internal quality and education teams to enhance classification guidelines and strengthen operational processes.