At MediaRadar, I transform unstructured advertising content into structured, analytics-ready datasets across digital, mobile, CTV, AVOD, TV, radio, and print media. I classify advertising content and attribute advertisers, brands, products, campaigns, and creative elements.
I create and maintain product entities and catalog records, while enriching metadata and validating information across U.S., European, French-language, and Asian markets. This work supports data quality, discoverability, media monitoring, and competitive intelligence.
In a collaborative filtering recommendation system project, I developed a similarity-based model using structured datasets and user-item interaction analysis. I’ve also worked on product analytics concepts including KPI analysis, A/B testing interpretation, and performance reporting.
