At Gameberry Labs, I create live-ops and UA campaign creatives that have set new performance benchmarks. My creative optimization increased Event Card audience by 20–30% YoY.
I also created cosmetic bundle and Session Pass campaigns that generated 6.3M+ impressions, including 4.3M+ impressions for Session Pass. I executed UA campaigns across the US and Mexico, improving CTR and engagement.
At Playsimplegames Ltd., I created Play Store creatives and marketing assets aligned with UA goals, improving install rate and engagement. Earlier, as Art Director at Chapter Five Brand Solutions, I developed and executed digital campaigns and directed creative production.
