At IMT Nagpur, I lead research administration, accreditation, rankings, faculty development, conferences, and research initiatives. My work connects academic administration with tourism research.
My research examines social media marketing and destination image in tourism. I have published journal articles, contributed a book chapter, presented at tourism conferences, and received a patent for a framework to categorize destination images tailored for social media platforms.
Earlier, as Manager at Orange City Tours & Travels, I managed domestic and international tour operations. I also taught tourism subjects as a Visiting Faculty and guided dissertations and curriculum development.
